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Alteryx acquires Trifacta, targets data and cloud transformation initiatives

By Catherine Knowles
Fri 7 Jan 2022

Alteryx, the analytics automation company, has announced it has entered into a definitive agreement to acquire Trifacta, a cloud company that leverages scalable data management and machine learning to make data analytics faster and more intuitive.

Enterprise customers are deploying modern data architectures built upon cloud data warehouses and supporting SaaS-based applications and analytics.

Meanwhile, business users' appetite for timely insights from these large cloud datasets to fuel their digital transformation efforts is at an all-time high, thus driving the need for scalable, secure solutions to access and automate data analysis, the company states.

Trifacta offers cloud-first capabilities to help enterprises drive their analytics transformation and has gained a strong footprint into Global 2000 and large enterprises.

This acquisition will anchor and accelerate Alteryx's journey to the cloud and open new categories of buyers across IT within large enterprises.

Alteryx CEO Mark Anderson says, "Trifacta brings highly skilled cloud-first engineering, product and go-to-market teams with decades of combined experience building and bringing to market mission-critical, cloud native analytics solutions."

Anderson says, "Together, Trifacta and Alteryx expand our total addressable market with additional opportunities to target new data and cloud transformation initiatives for Global 2000 customers.

"With Trifacta, our combined cloud platform will serve the needs of entire enterprises from data analytics teams and IT/technology teams to line of business users."

Trifacta provides proven, scalable cloud data management capabilities natively and securely for major cloud deployments, including Google Cloud Platform (GCP), Amazon Web Services (AWS) and Microsoft Azure.

Alteryx intends to combine its leading low code/no code analytics solution with Trifacta's cloud native capabilities to offer flexible deployment options, on-premises, hybrid and cloud, to meet enterprise customers' analytics needs.

Trifacta CEO Adam Wilson says, "We're incredibly excited to join forces with Alteryx to create the industry's leading independent cloud analytics provider."

He says, "Together, we have the opportunity to enable thousands of customers globally to unlock powerful business insights with the combination of Trifacta's Data Engineering Cloud and Alteryx's Analytics Automation platform."

Alteryx will acquire Trifacta for $400 million in cash, subject to customary purchase price adjustments. Alteryx will also establish a retention pool of $75 million to be granted in the form of restricted stock units to the former employees of Trifacta.

The transaction is expected to close during the first quarter of 2022 and is subject to customary closing conditions. Until the transaction closes, each company will continue to operate independently.

Goldman Sachs is serving as the exclusive financial advisor to Alteryx and J.P. Morgan is serving as the exclusive financial advisor to Trifacta in connection with the transaction. Fenwick & West is serving as Alteryx's legal counsel and Gunderson Dettmer is serving as Trifacta's legal counsel in connection with the transaction.

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