Adobe has announced it has been recognised as an approved supplier to registered New Zealand government agencies. 

As part of new offerings on the Pae Hokohoko Marketplace, NZ government agencies will now be able to purchase Adobe Experience Manager (AEM) Managed Services, which is the company’s cloud-based digital asset management and enterprise content management solution within Adobe Experience Cloud.

The Pae Hokohoko Marketplace aims to help simplify the primary procurement process by linking technology partners directly to government agencies in need of specific products and services. 

Adobe says it has been approved as a Digital Experiences Platform Services provider, with the aim of further supporting New Zealand’s action plan for its Digital Strategy for Aotearoa. This strategy looks to secure New Zealand’s place as a world-leading, trusted, thriving and innovative digital nation by 2025.

Katrina Troughton, VP and MD, Adobe Australia and New Zealand, says the new opportunity will help aid digital transformation initiatives in Aotearoa.

“The move to digital is accelerating for government agencies around the world, and many citizens today expect digital engagements with government agencies to be comparable to banks, retailers, airlines and other leading brands,” she says.

“Government agencies in New Zealand will now be able to shift from legacy technologies to delivering world-leading digital citizen experiences, compliant with New Zealand government standards and legislative acts. As an approved supplier on the Pae Hokohoko Marketplace, Adobe is well positioned to support government agencies to meet rising citizen expectations, while delivering more content and assets in the most efficient manner possible, and in the citizen’s channels of choice.”

Adobe says that by using Experience Manager, New Zealand government agencies will be able to deliver engaging citizen experiences quickly and effectively while continuing to scale. 

“The world’s largest organisations and governments turn to Adobe to achieve the scale, agility and security they need to succeed in the digital age,” remarks Evelyn Johnston, Head of Public Sector, Adobe New Zealand. 

“New Zealand has a clear mandate to be a leading digital government by 2025 and enhancing digital public service delivery will deliver benefits to both citizens and government agencies alike.”

Johnston also says that Adobe aims to continue helping deliver seamless experiences for citizens through its partnerships and products.

“There is also significant New Zealand government focus on knowing and respecting citizens, making it easier for them to interact effectively with government,” she says.

“That means delivering a consistent experience across government channels and personalising communication to equitably reach every citizen. At Adobe, we provide the building blocks to deliver the world-class experiences citizens now expect.”

Globally, Adobe is also working with other government and regulatory bodies to help accelerate digital government and citizen experience services. 

The company successfully completed its Adobe Experience Manager Australian Government IRAP assessment in 2020, and announced its Australian Information Security Registered Assessors Program (IRAP) certification for Adobe Sign in 2021.

Across the EU, Adobe says it supports the General Data Protection Regulation (GDPR) for all users.