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FedEx to launch Picture Proof of Delivery in APAC
Thu, 10th Nov 2022
FYI, this story is more than a year old

FedEx has announced the launch of its Picture Proof of Delivery service in markets within the Asia Pacific region, with NZ being one of the first countries able to experience it.

The company says this latest service enhancement for eCommerce deliveries will provide further reassurance that packages have been delivered.

Starting in November 2022, customers in New Zealand will be able to receive a photo showing the exact location of their package once it’s delivered to their doorstep by tracking their package on www.fedex.com. 

The service will subsequently be rolled out in other Asia Pacific markets next year. FedEx says this acts as yet another step in the company’s continued efforts to enhance its services and improve the customer experience while supporting eCommerce growth in the region.

Peter Langley, Vice President of FedEx Express Australasia, says market growth has shown the need for new innovative services and that picture delivery services will help both customers and merchants.

“With the B2C eCommerce market growing by 8.7% in New Zealand, residential deliveries are on the increase. With consumers not always home to receive their deliveries, the no-signature-required delivery option allows for their packages to still be delivered, but with it can come uncertainty about whether the package has actually arrived, even with parcel tracking available. Now a simple photograph brings peace of mind to eCommerce merchants and consumers,” he says.

“The launch of Picture Proof of Delivery service shows our commitment to providing seamless connectivity and convenience of delivery to our customers. The ease of shopping online has raised consumers expectations for an accurate and mobile-friendly parcel tracking experience when shopping online in recent years. We are excited to offer the PPOD, a value-added delivery service to residential customers in New Zealand.”

Kawal Preet, President of the Asia Pacific, Middle East and Africa (AMEA) at FedEx Express, agrees, saying that the company is continually improving its processes to promote better eCommerce solutions.

“Consumers are now reporting that over half of their spending is going online which means that e-commerce has become truly mainstream,” he says.

“We are working rapidly to find ways to innovate digitally across our operations. This will help to differentiate our service offerings and deliver an enhanced end-to-end customer experience.”

As part of other enhancements to its offerings, the company also recently integrated WhatsApp, one of the region’s most popular instant messaging apps, into its eCommerce delivery solution FedEx Delivery Manager International. 

Using the service, recipients expecting inbound shipments can receive delivery notifications, chat with FedEx directly and manage redirect options with the click of a button.