CFOtech Asia logo
Technology news for Asia's CFOs and financial decision-makers
Story image

Oracle unveils AI-powered application to automate sales

By Zach Thompson
Wed 27 Jul 2022

Oracle has unveiled the next generation of Fusion Sales, an application that automates sales and identifies the opportunities worth pursuing.

The new offering is part of Oracle Fusion Cloud Customer Experience (CX) and powered by AI.

Fusion Sales automatically gives sellers quotes, proposals and recommended steps to assist them in generating greater productivity, closing more deals, and giving buyers confidence.

“CRM is an integral tool, especially as we sell complex and expensive equipment and software solutions in 180 countries across the globe,” Ricoh inside sales vice president Samantha Mohr says.

“We used to stitch together sales insights from an array of applications, Excel spreadsheets, and post-it notes. It wasn’t an efficient process.

“Oracle Fusion Sales provides our sellers with a guided experience that focuses their time and improves deal success by delivering better insights to help us adapt to market shifts faster.”

Citing research conducted in partnership with CRM analyst firm Beagle Research Group, Oracle notes that almost a third of sellers have difficulty closing deals and meeting quotas.

The study, Does Your CRM Leave Money on the Table, emphasises the challenges sellers deal with when it comes to customer churn and outdated sales processes.

As a result of the ongoing struggle, sellers have admitted to being open to greater automation in their processes and trusting AI to take on more responsibilities.

This includes 70% of respondents saying they would trust AI to qualify leads, 60% saying they’d let it identify priority deals, and 80% saying they’d allow AI to track deal progress.

“Traditional CRM systems were designed to be a system of record for planning and forecasting versus a tool to help sellers sell more.

“As a result, sellers spend countless hours on data entry and administration that stunts sales productivity,” Oracle Fusion Cloud Customer Experience (CX) executive vice president and general manager Rob Tarkoff says.

“Applying 40 plus years of data and business process expertise, we have done the heavy lifting to engineer the next era of CRM. Oracle Fusion Sales removes the manual steps in the B2B sales process to help sellers close more deals faster and more efficiently.”

Seller benefits of Oracle Fusion Sales include:

Step-by-step guided processes

Fusion Sales enables sellers to onboard quickly and improve productivity with a guided step-by-step process to assist in engaging with accounts, progress opportunities and closing deals faster.

In addition, customers have the option to base the processes on best practices set by leadership or customise with industry-specific templates.

Conversation ready opportunities

Fusion Sales is connected to Oracle’s Fusion Marketing offering. This means that sellers can automate re-qualifying and converting marketing leads into opportunities by allowing Fusion Sales to automatically generate highly qualified leads and pass them to sellers for follow-up.

Automated quotes and proposals

Oracle’s latest offering automatically sends sellers initial quotes, proposals and implementation schedules when opportunities are created.

The quotes are then automatically updated throughout the sales process as the deal progresses and are based on historical data that includes previous successful deals, a customer’s industry and other important details.

Intelligent content recommendations

Fusion Sales automatically gives sellers marketing-approved content that is most likely to progress the sale, saving them and buyers time at each stage of the sales process.

Automating this process also gives sellers the correct offers and answers to commonly asked questions directly.

Digital salesrooms

Personalised microsites help sellers to improve the buying experience and foster stronger engagement with buyers.

By offering Digital Sales Rooms, Fusion Sales brings together useful resources such as quotes, past contracts, reference stories and details for past or upcoming Zoom meetings to help move buyers closer to a purchasing decision.

Further, sales operations can capture buying signals while buyers use Digital Sales Rooms, as well as other customer engagement data that can inform sales insights, internal training, enablement and create future deal success.

Advanced revenue intelligence

Oracle’s Fusion CX Analytics allows sales leaders to easily access and report on business trends, recognise outliers, and monitor customer sentiment and sales performance.

Fusion Sales also provides a complete view across the business, pulling together data from sales, marketing, service, finance and HR without requiring support from IT.

Related stories
Top stories
Story image
Artificial Intelligence
Appier achieves historically high growth rate of 56% YoY
"Our strong momentum over the past two quarters underscores Appier's significant growth alongside our customers."
Story image
Ransomware
Sophos reveals latest ransomware trend impacting orgs
Sophos has announced in a new whitepaper that Hive, LockBit and BlackCat, three prominent ransomware gangs, consecutively attacked the same network.
Story image
Digital Transformation
Why it is imperative to keep up with technology advancements
Technology is constantly evolving, which is why digital transformations can often be complicated. What legacy items stay? Will the new and old work together? Or is there a whole new system that we need to introduce?
Story image
Tech job moves
Tech job moves - Fastly, INX, Kinly, SmartBear & Vectra AI
We round up all job appointments from July 29 - August 12, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Augmented Reality
TeamViewer remote access software integrated into RealWear Cloud
TeamViewer has announced a major expansion of its partnership with RealWear, a leading provider of assisted reality wearable solutions for frontline industrial workers. 
Story image
APAC
Automation to take over 63 million jobs in APAC by 2040 - report
Forrester forecasts that working populations in the five largest economies in APAC are more at risk of physical robot automation than in Europe and North America.
Story image
10 Minute IT Jams
Video: 10 Minute IT Jams - An update from Incode Technologies
Jonathan Andresen joins us today to discuss the identification and authentication solutions offered by Incode.
Story image
Malware
Bitdefender identifies 192 active ransomware families worldwide
Bitdefender says the most prevalent of the 192 active ransomware families was WannaCry, which accounted for 42% of detections.
Story image
Enterprise
Fortinet reports second quarter 2022 financial results
“We delivered strong revenue and billings growth in the second quarter driven by an increase in the number of transactions larger than one million dollars."
Story image
Hybrid Cloud
The essential guide to digital transformation by SolarWinds
Digital transformation is a buzzword thrown around all the time by companies, but what does it actually mean and why is it important? SolarWinds breaks it down.
Story image
Gartner
Veeam named Leader in enterprise backup and recovery
"We believe our innovation and ability to execute validates our solid standing as the #1 trusted provider of modern data protection."
Story image
Indusface
Why enhancing bot protection for web and API endpoints matters
The trouble with bots is that they aren’t all bad. Unfortunately, this can make it challenging to detect malicious bots that find their way into your system and threaten your business.
Story image
Cybersecurity
Qualys develops EASM capabilities for Cloud Platform
"Qualys unique approach to EASM is integrating the internal and external asset data from CyberSecurity Attack Management with its VMDR solution into a single view."
Story image
Robotic Process Automation / RPA
Gartner names NICE a Leader in 2022 Magic Quadrant
NICE has been recognised as a Leader in the 2022 Gartner Magic Quadrant for Robotic Process Automation (RPA) research report.
Story image
Hybrid Cloud
ERP implementations biggest concern for customers - report
"Companies are setting a higher bar for their ERP providers to deliver on more than just the technology itself."
Story image
VMware
Latest VMware threat report reveals truth about deepfakes
"Cyber criminals have evolved. Their new goal is to use deepfake technology to compromise organisations and gain access to their environment."
Story image
Cloud
TBC Bank decreases time to market for new offerings by 40%
TBC Bank has reduced time to market for new and enhanced products and services by 40% since implementing Kong Enterprise, the cloud native API platform. 
Story image
Data
Hazelcast launches beta release of new serverless offering
Hazelcast Viridian Serverless speeds up app development, simplifies provisioning, and enables integration of real-time data into applications.
Story image
Robotic Process Automation / RPA
Gartner anticipates RPA software revenue of US$2.9 billion
Gartner predicts global robotic process automation (RPA) software revenue to reach US$2.9 billion in 2022, an increase of 19.5% from 2021.
Story image
Pure Storage
Pure Storage named leader in GigaOm report for Kubernetes storage
Pure Storage named the leader for the third consecutive year by GigaOm Radar Report for enterprise Kubernetes storage.
Story image
Gartner Magic Quadrant
Gartner positions Commvault as Leader in 2022 Magic Quadrant
Gartner has named Commvault a Leader in its 2022 Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions report.
Story image
Rubrik
Gartner names Rubrik Leader in 2022 Magic Quadrant
Rubrik has been positioned by Gartner as a Leader in the 2022 Magic Quadrant for Enterprise Backup and Recovery Software Solutions.
Story image
Tablets & laptops
HP unveils new devices and solutions to enhance hybrid workplaces
HP has introduced a variety of new devices and solutions, which they say are designed to connect people and provide better experiences when dealing with hybrid work.
Story image
Ransomware
Majority of execs in SEA anticipate ransomware attacks
Kaspersky's study uncovers that more than half believe a ransomware attack against their business is too small to worry about.
Story image
scam
Classiscam threat expands to target leading platforms in Singapore
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Story image
Tech job moves
Tech job moves - Cohesity, Equinix, IDC, Proofpoint & Xero
We round up all job appointments from July 29 - August 5, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Skills gap
Diversity, inclusion essential to fill IT industry skills gap
Companies say that recruiters have to search harder and wider for talent, unlocking untapped potential to fill the skills gap.
Story image
Infrastructure
IBM expands Power10 server line for business modernisation
IBM has recently announced a significant expansion of its Power10 server line with the introduction of mid-range and scale-out systems.
Story image
SaaS
Exclusive: The Access Group shares the benefits of embracing SaaS
In today's rapidly changing working environments, efficiency and productivity are surefire ways to create business growth and success.
Story image
Data
NOVATION releases cloud-based solution to maximise value of data
NOVATION has announced the release of DataVio, its cloud-based solution for helping businesses automate the processing and extraction of data.
Story image
Partnership
NCS, FPT Software launch Strategic Delivery Centre in Vietnam
The new partnership is designed to support increasing demand for high quality digital services across the region.
Story image
Gartner Magic Quadrant
Gartner names Lookout a Visionary in 2022 Magic Quadrant
Gartner has recognised Lookout as a Visionary in the 2022 Magic Quadrant for Security Service Edge (SSE) and one of the top three offerings in the 2022 Gartner Critical Capabilities for SSE report.
Story image
Compliance
Why security needs to shape your journey to the cloud
It's estimated that 80% of workloads could be in the cloud in the next few years. How can you make all that data secure?
Story image
Remote Working
Four-day week: Perceptions across Asia Pacific and Japan
Workers across APJ want to be empowered to do their best work, wherever and whenever they want.
Story image
Palo Alto Networks
New study reveals opportunistic behaviour of cyber criminals
"Ransomware attackers are also becoming more organised [...] as they engage with cyber criminals and the victimised organisations."
Story image
SaaS
Viavi updates Observer platform to simplify cloud monitoring
Version 18.8 simplifies cloud monitoring with data centre-like visibility, bringing two key capabilities to cloud-based applications and deployments.
Story image
Amazon Web Services / AWS
Sapporo City selects Nutanix Cloud Clusters on AWS
The city first used a hyper-converged infrastructure (HCI) solution from Nutanix to modernize and improve the efficiency of its on-premise datacenter.
Story image
Fintech
SC Ventures launches fintech startup for retail banking
SC Ventures has launched Appro, a fintech startup, to simplify the retail banking user journey, aiming to foster greater efficiency in application processes for retail banking products.
Story image
Internet of Things
AI-Link chooses Keysight offering to validate 5G performance
AI-Link has chosen Keysight Technologies' 5G test tools for end-to-end performance validation of cloud-native 5G radio access network (RAN) equipment.
Story image
Artificial Intelligence
Oracle unveils AI-powered application to automate sales
Oracle has unveiled the next generation of Fusion Sales, an application that automates sales and identifies the opportunities worth pursuing.
Story image
Appointments
Tech job moves - Checkmarx, Kinly, Syniti, Trellix & WalkMe
We round up all job appointments from July 22-28, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Document Management
TrustRadius gives M-Files two document management awards
TrustRadius has recognised M-Files with both a 2022 Best Feature Set and a 2022 Best Relationship award in document management.