The Ultimate Guide to Customer Relationship Management
2024 edition
Overview
Also known as CRM.
CRM software helps organisations address their customers with one voice, a historically difficult task especially for ‘at scale’ businesses. CRM systems track interactions and activities with customers and potential customers, creating referenceable records enabling anyone in the organisation to rapidly understand any given customer at any given time. CRM systems become repositories of customer information which can be assessed and analysed, identifying trends and opportunities for maximizing value delivered to each customer, and reciprocally improving sales performance for the company.
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Top players
Recent news
About Small Business
OVHcloud adds Managed Rancher Service & Data Platform t...
5 days ago
About Customer Experience
Lifecycle Software unveils NEXUS for swift, efficient M...
Last week
About Privacy
NetApp & NVIDIA partnership to boost AI data retrieval
Last week
About Developers
Salesforce introduces Einstein 1 Studio for easy AI int...
This month
About Sales
Australia Post signs digital transformation deal with S...
Last month
More news
About Big Data
Salesforce introduces Einstein Copilot, a customisable ...
Last month
About Tax
Sovos unveils unified tax platform Compliance Cloud
Last month
About Cloud Services
Fusion5 attains AWS Advanced Tier Services Partner stat...
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About Software
OVHcloud strides forward on mission to democratise AI
Wed, 24th Jan 2024
About Business Intelligence
HubSpot and TikTok form strategic alliance to boost Aus...
Thu, 11th Jan 2024
Even more news
About Customers
MYOB's CRM victorious at International Cloud Awards 202...
Tue, 9th Jan 2024
About Cloud Services
Demand for Microsoft Dynamics set to triple by 2033
Tue, 2nd Jan 2024
About Business Intelligence
Salesforce enhances AI features & launches Trailblazer ...
Mon, 18th Dec 2023
About Business Intelligence
Zoom looks to enhance CX with AI-powered refinements
Thu, 7th Dec 2023
About Collaboration
Rimini Street officially announces collaboration with M...
Thu, 30th Nov 2023
Job moves
Move at YourDC
Internet pioneer Scott Hicks takes the helm at iseek
Last month
Move at Cisco
Freshworks names Abe Smith as Chief of Global Field Ope...
Last month
Move at IBM
Recruitment platform JobAdder appoints new Chief Growth...
Thu, 11th May 2023
Move at Telesmart
Telesmart appoints Steve Price as New Sales Manager
Wed, 3rd May 2023
Move at Salesforce
HubSpot Hires New JAPAC VP & Managing Director Dan Bogn...
Wed, 15th Mar 2023
Other guides
You can read other related guides from Marketing Technologies, Big Data, Business Intelligence, Customer Data Platforms, and Contact Centre.
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