The Bristol-based technology startup, Deazy, has announced the appointment of Marko Ivanovski as its new Chief Technology Officer (CTO). Ivanovski comes to this role with a mandate to support the company’s continued expansion into enterprise.
Ivanovski brings with him a wealth of experience in the B2B software realm, spanning almost 20 years. He has worked in the UK, Australia, and New Zealand across a spectrum of industries such as financial services, utilities, and health. Known also for his considerable experience with startups, Ivanovski will concurrently provide fractional CTO consulting support for another startup.
Speaking on his appointment, Ivanovski says, “Deazy is on the cusp of a major breakthrough and its model is the perfect fit for the enterprise market. Enterprises are struggling to find the tech talent with the capacity and capability to help them achieve their goals, and using Deazy is a highly effective way of doing so. It's a great time to join the company, and I'm excited about what can be achieved."
Deazy aids organisations such as the RAC, Popeyes and Fleetcor in meeting the hurdles of rapidly evolving digital delivery by providing access to the best global development talent on-demand. The startup recently established a sales team exclusively to cater to the diverse and specialised needs of the midmarket and multinational enterprise market.
As CTO, Ivanovski's key responsibilities will encompass the standardisation of Deazy's technical operations. He will also explore ways through which technology can make these operations more effective and efficient for future applications. In addition, he will manage relationships with certain key clients and study how GenAI can be incorporated into the business.
Andy Peddar, CEO, Deazy, commented on Ivanovski's appointment, "The role of CTO is pivotal in any organisation, but it's doubly so for Deazy. We must find a way to simultaneously provide our clients with the best possible technology teams and solutions while also ensuring that we are creating the optimal set of technology products, including our platform, using the right strategic approach that will enable us to scale successfully. He's already brought an energy and focus to the role and his experience of working with enterprises and startups makes him a fantastic fit."