2026 Media Kit

Partner with CFOtech Asia

Technology news for CFOs & financial decision-makers

27,457
weekly page impressions
12,356
first-party weekly unique visitors
5,678
newsletter recipients
43%
newsletter open rate
Similarweb logo
TechDay's audience figures come from first-party analytics and internal publishing systems. Similarweb can be useful for directional market research, but it is a modelled third-party estimate, not the source of record for TechDay's own sites. That difference matters for specialist B2B and regional publications, where estimate-based tools can mis-rank niche audiences.

Overview

CFOtech will cover boardroom-level news and expert opinions bridging business and tech trends. It will cover systems and software being used to transform businesses; read by chief finance officers at Asian organisations with 200 seats or larger.
Visit CFOtech Asia

Audience

Reader mix and audience profile

Organisation sizes

below 2,500 seats 42%
above 2,500 seats 32%
below 750 seats 23%
below 100 seats 3%

Regional breakdown

Singapore 37%
Hong Kong 13%
Malaysia 12%
Philippines 10%
Japan 6%
China 5%
Thailand 4%
India 4%
South Korea 3%
Australia 2%
Indonesia 2%
New Zealand 2%

Top job titles

CFO / Finance Manager 30%
Financial / Business analyst 23%
Accountant 21%
Auditor 7%
Financial controller 6%

Top organisation types

Professional services 28%
Banking/Finance/Insurance 26%
Government/Defence 19%
Telecommunications 15%
Freight & logistics 9%

Traffic Sources & Reader Technology

Traffic sources, devices, and operating systems

Traffic sources

Referral 34%
Search 27%
Email 22%
Direct 17%

Reader technology

Devices
Desktop devices 81%
Mobile devices 15%
Tablet devices 4%
Operating systems
Windows 64%
macOS 21%
iOS 6%
Android 5%

What we cover in Asia

Artificial Intelligence Blockchain Buy Now Pay Later Clean technologies Crypto Cybersecurity insurance Data Analytics Decentralized Finance Digital Transformation Financial Systems FinOps Fintech Health Technologies Human Capital Management Internet of Things Payment Technologies Planning Retail technologies Risk & Compliance Robotic Process Automation Supply Chain

Sponsored Content Options

Simple building blocks that can be bought individually or as a package
News

Press release

We turn your press release into a news story and publish it.

$1,450
Editor written
450 words
Thought leadership

Byline

We edit and publish your supplied thought leadership column.

$1,450
Supplied copy
500 plus words
Advertorial

Editor interview

We research, interview, write, and publish a full sponsored story.

$4,350
Editor written
700-1,000 words

Included with sponsored content

Homepage inclusion
Email newsletter inclusion
Shared on social media
SuperMetrics reporting

Promoted packages can add

Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads

Distribution Built In

Every sponsored story is designed to travel
Homepages

Stories appear across relevant TechDay homepages and section feeds.

Newsletters

Campaigns are included in our email newsletter ecosystem.

SuperMetrics

Post-campaign reporting shows reads, impressions, and campaign value.

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61 specialist tech sites.
8 regions. One network.

CFOtech Asia is one focused publication inside TechDay's wider human-powered technology news network, giving partners local relevance with network-wide publishing capability.

649,890
Published stories
7
Asian sites
Human
POWERED
21st
year of business

Trusted by

Some of the many leading brands that work with TechDay.

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