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The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Marketing Technologies

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI search is reshaping B2B tech visibility as Muck Rack findings show earned media now drives most citations, not paid channels.

By Patrick Keenan • 5 min read • Last week
Content systems in B2B tech: Scaling assets across channels
Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.

By Patrick Keenan • 4 min read • Last week
Why frontline mobility is becoming an operational intelligence layer
Digital Transformation

Why frontline mobility is becoming an operational intelligence layer

Frontline mobile devices are emerging as a data-rich operational layer in retail, transport, logistics and healthcare, helping firms cut downtime.

By Michael Dyson • 4 min read • Last week
Build or buy? How companies should manage external communications
Social Media

Build or buy? How companies should manage external communications

Companies weighing internal teams against agencies can win with a hybrid model that blends business context, senior counsel and regional scale.

By Patrick Keenan • 4 min read • Last week
Why founders should choose lawyers like they choose investors
Risk & Compliance

Why founders should choose lawyers like they choose investors

Founders should treat lawyers less like transactional advisers and more like long-term partners who can shape confidence, reduce friction and support growth.

By Dan Adams • 5 min read • Last week
Thought leadership in B2B tech: From expertise to influence
Smart Cities

Thought leadership in B2B tech: From expertise to influence

How Southeast Asia's B2B tech firms can turn technical expertise into market influence through structured thought leadership.

By Patrick Keenan • 4 min read • Last week
How executive profiling drives growth in B2B tech
Digital Transformation

How executive profiling drives growth in B2B tech

Executive visibility is emerging as a growth lever for B2B tech firms, helping leaders build trust, win attention and sharpen market position.

By Patrick Keenan • 4 min read • Last month
When identity becomes the payment rail
Data Protection

When identity becomes the payment rail

EU wallet rules could turn digital identity into the next payments backbone, forcing banks to rethink onboarding, fraud and customer trust.

By Martin Zeisel • 3 min read • Last month
Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.

By Patrick Keenan • 4 min read • Last month
Debunking the myths holding back asset performance management
Data Analytics

Debunking the myths holding back asset performance management

AI is helping industrial leaders move beyond reactive fixes as new asset performance tools cut downtime, cost and risk across critical operations.

By Iman Ghodosi • 4 min read • Last month
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.

By Patrick Keenan • 4 min read • Last month
Tariffs and sustainability: Why master data is a supply chain game-changer
Digital Transformation

Tariffs and sustainability: Why master data is a supply chain game-changer

Master data is becoming a strategic tool as firms juggle tariffs, sustainability demands and supply chain compliance in a fast-changing trade landscape.

By Bobby Joseph • 6 min read • Last month
Japan's digital leap: From cautious adopter to confident standards setter
Robotics

Japan's digital leap: From cautious adopter to confident standards setter

Japan urged to turn digital strengths into broader economic gains as GSMA report calls for faster 5G, stronger trust and more inclusive services.

By Lara Dewar • 5 min read • Last month
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.

By Patrick Keenan • 3 min read • Last month
5 key take aways for CIOs from Celonis' 2026 Process Optimisation Report
Digital Transformation

5 key take aways for CIOs from Celonis' 2026 Process Optimisation Report

CIOs warned AI will miss ROI without process intelligence as Celonis survey finds 85% of firms eyeing agentic enterprise status and 76% held back.

By Pascal Coubard • 4 min read • Last month
Why Legal Services demand is about to grow, not shrink
Digital Transformation

Why Legal Services demand is about to grow, not shrink

AI in legal services is unlikely to shrink demand, with clients seeking more senior expertise and using efficiency gains to unlock latent work.

By Jamie Ng • 6 min read • Last month
The biggest shift in M&A: Strategic and cultural fit first (then financial)
Partner Programmes

The biggest shift in M&A: Strategic and cultural fit first (then financial)

Fortra's Chief Executive Officer says acquisition success hinges on strategy and culture before price, after 19 deals since 2020.

By Matt Reck • 5 min read • Last month
Leading Agentic AI teams in Singapore: What technology leaders should know
DevOps

Leading Agentic AI teams in Singapore: What technology leaders should know

Singapore tech leaders are being urged to tighten decision-making, flatten hierarchies and keep AI talent engaged as rapid innovation raises the stakes.

By Michelle Gill • 5 min read • Last month
Building digital trust: Data quality provides a scalable path
Data Protection

Building digital trust: Data quality provides a scalable path

Data quality gives banks a scalable route to digital trust, cutting fraud and false positives while speeding onboarding, KYB and AI-driven checks.

By Bud Walker • 6 min read • Last month