CFOtech Asia logo
Technology news for Asia's CFOs and financial decision-makers
Story image

Forrester Research names leading global digital experience agencies

Wed 29 Jan 2020
FYI, this story is more than a year old

Forrester Research has named Accenture, Deloitte, IBM, Publicis Sapient, and PwC as leaders in The Forrester Wave: Global Digital Experience Agencies, Q4 2019 report.

The companies were rated on their ability lead with experiences and follow through with transformation; bring creative thought and expression to differentiate their brand experience; integrate a portfolio of strategy, design, data, technology and program services; and the ability to deliver consistently in every region they inhabit.

Forrester included 14 service providers in this assessment: Accenture, Capgemini, Cognizant, Deloitte, EPAM, IBM, Isobar, MRM//McCann, Publicis Sapient, PwC, TCS, VMLY&R, Wipro, and Wunderman Thompson.

Accenture was one of the brands named as a leader. 

According to Forrester, “Accenture Interactive scores well in several strategy factors, including vision, partner ecosystem, client co-innovation, and employee experience. Reference customers like Accenture's partnering ability and breadth of services.” 

“They would welcome improvements in the cohesiveness across the firm's acquired companies and even stronger program management. Accenture is a good fit for large companies, particularly in sectors like banking, hospitality, and telecommunications — where experiences are the driver of business transformation — but less so for companies with a more modest appetite (or budget) for transforming their business models.”

Accenture Interactive CEO Brian Whipple comments, “Winning in today’s digital world is about creating great experiences. The convergence of marketing and technology enables brands to create new types of brand experiences that set themselves apart. We believe this Forrester report recognises the strategic work we do with clients in furthering their experience transformation agendas.”

Of Deloitte Digital, Forrester says that the company is building from strength to focus on co-innovation and business creation.

“Compared with other service providers we evaluated, Deloitte Digital has higher customer adoption and ratings of its experience design, content services, analytics, and client portal or app services. It has good adoption of creative services, customer data, and commerce as well.”

IBM was recognised for its ability to focus on business reinvention through design thinking.

“Compared with other service providers we evaluated, IBM iX has higher customer adoption and ratings of its experience design, analytics, and artificial intelligence and machine learning services. It has lower adoption of its content services,” Forrester notes. 

“IBM iX is a good fit for existing clients that seek to build a digital innovation pipeline or for new clients that need scale and a broad set of capabilities; it's not as good of a fit for one-off marketing engagements.”

Forrester recognised Publicis Sapient’s comparatively higher customer adoption and ratings of its customer experience strategy and insights, experience design, product engineering, and technology services. “It has good adoption of its content and emerging touchpoint services as well.”

“Publicis Sapient scores well for employee experience in our strategy assessment. It is weaker when it comes to client co-innovation and partner ecosystem."

“Publicis Sapient is a good fit for companies that need consulting services and experience transformation, but not for companies that seek only a project-level engagement.”

Forrester adds that PwC “has a unique approach to business transformation with a robust ecosystem”. 

“Compared with other service providers we evaluated, PwC has higher customer adoption and ratings of its experience design, privacy and compliance, and program management services. It has lower adoption of its customer data and technology services,” Forrester states.

“PwC Digital Services scores especially well for partner ecosystem in our strategy assessment. It ranks in the middle of the pack in client co-innovation and employee experience.”

“PwC is a good fit for existing clients that need deep trust and security skills and those ready to make experience-led transformation their strategy, but less so for firms transforming on a budget.”

Related stories
Top stories
Story image
Microsoft
Microsoft previews Power Platform website design offering
Microsoft has announced the preview of Power Pages, the fifth product in its Power Platform family, designed for low-code makers and professional developers.
Story image
SaaS
The paradox of change, and how to get around it
The business decision to technologically transform should not come from an IT department but from the business itself.
Story image
Hybrid Cloud
Barracuda expands cloud-native SASE platform
"The expansion of Barracuda's cloud-native SASE platform for hybrid deployment models and IIoT environments solves a number of challenges."
Story image
Digital Transformation
Digital transformation increasing business complexities
A new survey suggests businesses must re-examine their digital transformation approach to better help employees adapt to change.
Story image
Data Protection
Barracuda launches new capabilities for API Protection
"Every business needs this type of critical protection against API vulnerabilities and automated bot attacks," Barracuda says.
Story image
Sustainability
RDA and MVGX partner for sustainable data center development
Red Dot Analytics (RDA) and MetaVerse Green Exchange (MVGX) have entered a strategic partnership to make Singapore's data center development and operations more sustainable.
Story image
Sisense
Data and analytics could be key to higher selling prices in APAC
Sisense's latest report has found that almost half of data professionals in APAC think customised data and analytics can create better selling prices for their products.
Story image
SaaS
Cloudflare launches instant serverless database for dev teams
"Today we’re announcing our first serverless database which we expect will quickly become one of the largest databases in the world."
Story image
Artificial Intelligence
Gartner reveals top three tech trends for banks this year
Gartner says generative artificial intelligence, autonomic systems and privacy-enhancing computation are gaining traction in banking and investment services.
Story image
Ransomware
A third of companies paying ransom don’t recover data - report
Veeam's report finds 76% of businesses who are victims of cyberattacks paid the ransom to recover data, but a third were still unable to get their information back.
Story image
Sustainability
G8, ODIN enter agreement to develop renewable charging tower
G8 has entered into a memorandum of understanding with ODIN to develop a charging tower powered entirely by renewable wind energy.
Story image
Cybersecurity
Hard numbers: Why ambiguity in cybersecurity no longer adds up
As cybersecurity costs and risks continue to escalate, CEOs continue to struggle with what their investment in cyber protection buys. Getting rid of ambiguity becomes necessary.
Story image
GapMaps
GapMaps Live to improve brand decisions on physical locations
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Sift
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Tech job moves
Tech job moves - Datacom, Micro Focus, SnapLogic and VMware
We round up all job appointments from May 6-12, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Customer experience
Research unveils precarious customer loyalty for retailers
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
Story image
Rackspace
Skills shortages hold orgs back from capitalising on cloud 2.0
Organisations are becoming more comfortable with sophisticated 'cloud 2.0' technologies, even as they confront difficulties in hiring and retaining IT talent.
Story image
Artificial Intelligence
Clear Dynamics closes $35M funding round, invests in global growth
The funding is a major milestone and speaks to Clear Dynamics’ vision for AI-enabled ‘composable’ enterprise software, the company states.
Story image
Infrastructure
Nutanix study reveals financial services sector lagging with multicloud adoption
Nutanix has released new research that reveals the financial services sector is lagging behind when it comes to multicloud adoption.
Story image
Artificial Intelligence
CFOs using digital workers and AI to prevent unnecessary loss
New technology is now allowing CFOs to use digital workers to automate their accounting processes, making it easier for them to avoid unnecessary losses.
Story image
Sustainability
Aligned Data Centers increases sustainability-linked loan
Aligned Data Centers has increased its sustainability-linked loan from $375 million to $1.75 billion to speed up the next phase of its strategic growth.
Story image
Cybersecurity
Accenture - a collective security approach a driving factor for cyber resilience
With the approaching Davos World Economic Forum upon us, it is even more imperative to discuss the impact of cybersecurity on business operations leading into the future.
Story image
Public Cloud
Cloud adoption still a work in progress, NetApp finds
NetApp has announced the results of the annual Cloud Infrastructure Report based on a survey of public cloud business and IT decision makers.
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
Talend
Talend introduces new data health solutions for businesses
Talend has announced its latest version of Talend Data Fabric, with the release of Talend Trust Score enabling data teams to establish a foundation for data health.
Story image
Managed service provider
Barracuda MSP Day 2022 highlights MSP opportunities
Barracuda Networks has released a report showing global services-related MSP revenue is set to increase by more than a third in 2022 compared to 2021.
Story image
Attain
Revenue operations is taking centre stage
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape. 
Story image
Remote Working
IT teams deploy powerful technologies to enable remote work
"We found that IT teams mastered the challenges of remote work last year in large part by employing powerful yet easy-to-use technologies."
Story image
SAS
New SAS service overcomes subscription fatigue for media companies
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Story image
Ransomware
Ransomware hits 65% of organisations in Singapore
Next-generation cybersecurity firm Sophos has released its annual survey and review of real-world ransomware experiences in the State of Ransomware 2022.
Story image
Cybersecurity
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Story image
Artificial Intelligence
SAS unveils AI experience to improve kids' batting abilities
SAS has created The Batting Lab, an interactive experience using AI, computer vision and IoT analytics to help kids improve their baseball and softball swings.
Story image
Artificial Intelligence
SAS launches human-focused responsible innovation initiative
SAS has launched a responsible innovation initiative, furthering its commitment to equity and putting people first.
Story image
Safety
Voxel hits total funding of $18M following ongoing wins
Since raising its seed round in September, Voxel has grown at pace, by decreasing on-site injuries by upwards of 80% and increasing operational productivity.
Story image
Microsoft
SAS Viya on Microsoft Azure to deliver 204% return - study
The Forrester Total Economic Impact study finds SAS Viya on Microsoft Azure brings a 204% return on investment over three years.
Story image
Syfe
Syfe enters Hong Kong with digital investment platform
Syfe has announced its entry into Hong Kong, marking the company's first market expansion since its launch in 2019.
Story image
Logistics
Dematic robotic solutions win big at Singapore technology awards
Dematic has won the Robotics-Logistics award at the recently concluded Singapore Business Review Technology Excellence Awards.
Story image
Phishing
Google reveals new safety and security measures for users
Google's new measures include automatic two step verification, virtual cards and making it easier to remove contact information on Google Search results.
Story image
MEC
MEC spending for private cellular networks to reach $5.8b
A new ABI Research report finds the revenue for Multi Access Edge Compute (MEC) deployments for private cellular networks will reach USD$5.8 billion by 2030.
Story image
Digital Transformation
The Huawei APAC conference kicks off with digital transformation
More than 1500 people from across APAC have gathered for the Huawei APAC Digital Innovation Congress to explore the future of digital innovation.
Story image
Fintech
Airwallex launches new bank feed integration with NetSuite
Airwallex has launched a new bank feed integration with NetSuite, developed in partnership with NetSuite solution partner, Onlineone.
Exabeam
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Digital Transformation
Trading up: It's time to swap core systems for flexible digital applications
This year will see more oranisations planning and commencing high tech renovations that will shake up the way they operate.