Proofpoint appoints JP Yu to lead operations in SAK region

Cybersecurity company Proofpoint has appointed JP Yu as Vice President of Southeast Asia and Korea (SAK), tasked with leading sales operations across a broad regional scope.

JP Yu will guide Proofpoint's sales organisation in the SAK region, which encompasses numerous countries including Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam, India, Hong Kong, Taiwan, and South Korea. He will operate from the company's base in Singapore, focusing on driving growth and expanding the company's footprint in the area.

Yu brings over two decades of experience in cybersecurity and risk management to the role. He has a proven track record of leading teams to achieve business success and collaborating with multinational corporations and partners throughout the region. His appointment highlights Proofpoint's strategic investment in regions marked by growth potential.

In the face of shifting cybersecurity threats, a significant number of Chief Information Security Officers (CISOs) identify human error as a primary vulnerability. According to Proofpoint's 2024 Voice of the CISO Report, 67% of regional CISOs in Singapore recognize this as their top concern.

The report indicates that 86% of CISOs in Singapore are implementing AI-driven capabilities to enhance protection against human error and sophisticated cyber threats. Despite ongoing concerns about cyberattacks, the confidence among security leaders in their defensive capabilities appears to be growing. Currently, only 36% of respondents express feelings of unpreparedness for targeted cyberattacks, an improvement from previous years.

JP Yu expressed his enthusiasm upon joining Proofpoint, stating, "I'm thrilled to join Proofpoint, a trusted cybersecurity leader, for its commitment to protecting people who are at the heart of every business. In Southeast Asia and Korea region, where digital transformation is accelerating rapidly, organisations face increasingly sophisticated threats targeting their people and data. I'm excited to bring Proofpoint's award-winning, human-centric cybersecurity platform to this region, helping our customers navigate an evolving threat landscape and protect what matters most: their people, their businesses, and their customers."

George Lee, Senior Vice President of Asia Pacific and Japan at Proofpoint, commented on the appointment, "Proofpoint is deeply committed to advancing human-centric cybersecurity. Our expansion across APJ is strategic, and I am excited to welcome someone of JP Yu's calibre, with deep expertise in cybersecurity and a strong understanding of the unique challenges and opportunities in Southeast Asia and Korea. I believe his leadership will be pivotal in driving growth and strengthening our mission to protect people and defend data in one of the world's most dynamic markets."

JP Yu's professional background includes positions at companies such as NetWitness, Dell-EMC, Hitachi, Fujitsu, and Avanade, where he focused on business development and sales in the SAK region.