CFOtech Asia logo
Technology news for Asia's CFOs and financial decision-makers
Story image

Salesforce announces new innovations across the APAC market

By Mitchell Hageman
Mon 17 Jan 2022

Salesforce has announced a string of new innovations and partnerships to help expand its reach across the APAC market. 

The widespread focus on making digital commerce easier and safer comes as new research by the company revealed that by next year, 25% of shopping will happen beyond a brand's website, app, or physical store.

To help customers achieve their digital sales goals, the company believes in having flexible, connected, and highly-personalised shopping experiences. Utilising their existing and new technology, they will endeavour to provide a gateway for organisations looking to scale up their cloud systems with the latest commerce technology.

Salesforce Digital Experiences EVP & GM Lidiane Jones believes that consumer demand has led to the need for more immediate sales and commerce solutions and says the new initiatives will further provide a better outlook for customers.

"Today, consumers expect retailers to offer their products anytime, anywhere, and this is transforming the shopping experience. Companies must quickly adapt and embrace emerging channels to provide their customers with more purchasing options and greater flexibility."

Some of the new innovations included in the rollout include:

PayPal at checkout for Salesforce payments

Adding PayPal to checkout in a simple, click-based configuration will allow brands using Salesforce Payments to have more options that reduce checkout friction and drive further sales.

Salesforce Commerce for B2B wholesale retail

Built on Commerce Cloud by ISV partner XCentium, the new digital portal for wholesale apparel and fashion companies can be used to support preseason ordering and in-season re-supply. It also initiates fully automated interactions across self-service and sales teams.
 
Digital intelligence 

Digital intelligence allows for personalised marketing and commerce experiences. New Datorama and Tableau features help companies connect and visualise data from their cross-channel marketing campaigns with customer order data from Salesforce Commerce Cloud and Amazon. This can provide real-time insights and analytics that optimise relationships, ROI, and revenue.

Salesforce Social Commerce for China with Alibaba

First announced in September and now generally available, this platform supports digital commerce across China-specific channels, including social networks and CN websites. Salesforce Social Commerce, hosted by Alibaba Cloud, integrates with digital commerce systems such as Tableau, DingTalk, the retailer's ERP, OMS, and more. The company says this will further enhance the growing Chinese market and allow for further expansion.

Salesforce Digital360 area vice president Jo Gaines says the change in commerce markets brought on by Covid-19 has created many challenges that have to be met to successfully fulfil customer needs and achieve growth.

"The pandemic has accelerated consumer adoption of digital channels, and today's customers expect retailers to meet them wherever they want to shop, whether it's online, in the metaverse, or beyond.

"New innovations in Commerce Cloud and Marketing Cloud will transform the future of commerce by enabling retailers to create immersive virtual shopping experiences, build NFT marketplaces, and unify their data to deliver truly personalised experiences across every channel - helping to drive revenue and build long-term customer loyalty."

Related stories
Top stories
Story image
Artificial Intelligence
SAS unveils AI experience to improve kids' batting abilities
SAS has created The Batting Lab, an interactive experience using AI, computer vision and IoT analytics to help kids improve their baseball and softball swings.
Story image
Safety
Voxel hits total funding of $18M following ongoing wins
Since raising its seed round in September, Voxel has grown at pace, by decreasing on-site injuries by upwards of 80% and increasing operational productivity.
Story image
Public Cloud
Cloud adoption still a work in progress, NetApp finds
NetApp has announced the results of the annual Cloud Infrastructure Report based on a survey of public cloud business and IT decision makers.
Story image
Artificial Intelligence
Clear Dynamics closes $35M funding round, invests in global growth
The funding is a major milestone and speaks to Clear Dynamics’ vision for AI-enabled ‘composable’ enterprise software, the company states.
Story image
Remote Working
How organisations can meet employees' changing expectations
The global employment market has shifted dramatically in favour of employees, sparking the so-called great resignation, in which people are leaving unsatisfying roles in search of greener pastures.
Story image
Remote Working
IT teams deploy powerful technologies to enable remote work
"We found that IT teams mastered the challenges of remote work last year in large part by employing powerful yet easy-to-use technologies."
Story image
Artificial Intelligence
SecureCo and IBM partner to deliver Intelligent Voice Platform
The partnership addresses the growing number of businesses seeking to digitally transform, by enabling operational optimisation and adaptive CX.
Story image
SAS
New SAS service overcomes subscription fatigue for media companies
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Story image
Microsoft
SAS Viya on Microsoft Azure to deliver 204% return - study
The Forrester Total Economic Impact study finds SAS Viya on Microsoft Azure brings a 204% return on investment over three years.
Story image
Workflow Automation
Nintex named a Leader in Workflow and Content Automation
Aragon Research has named Nintex a Leader in Workflow and Content Automation (WCA) for its consistent product innovation and market leadership.
Story image
Avaya
Avaya OneCloud sees 118% ARR growth for second quarter 2022
Avaya Holdings has reported $750 million annual recurring revenue (ARR) for its OneCloud offering, up 21% sequentially and 118% from the same period last year.
Story image
Digital Transformation
Finance, HR and IT leaders working to close acceleration gap
In the report titled 'Closing the Acceleration Gap: Toward Sustainable Digital Transformation', Workday sought to understand the pace of digital transformation.
Story image
Microsoft
Microsoft unveils adaptive accessories for disability access
Microsoft is introducing an expansive Inclusive Tech Lab to give people with disabilities greater access to technology through new software features and adaptive accessories.
Story image
Hybrid Cloud
Red Hat and Accenture expand alliance for hybrid cloud
Red Hat and Accenture have announced the expansion of their partnership, collaborating on new offerings to assist businesses in their cloud continuum operations.
Story image
Fortinet
Fortinet sees 34% revenue increase in latest financial results
Fortinet has released its financial results for the first quarter ended March 31, 2022, seeing a total revenue increase of 34.4% compared to the same quarter last year.
Story image
PwC
PwC named leader in worldwide cloud professional services
The latest IDC MarketScape report finds PwC to be a leading vendor in worldwide cloud professional services.
Story image
Tech job moves
Tech job moves - Datacom, Micro Focus, SnapLogic and VMware
We round up all job appointments from May 6-12, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Microsoft
Avaya expands Microsoft partnership to deliver OneCloud on Azure
The joint technology and go to market agreement will help customers accelerate their digital transformation initiatives in the cloud.
Story image
Mobility
Hands-on review: STM laptop bags
The advent of hybrid working has meant we need laptop bags. We got our hands on two of the most popular laptop bags from STM.
Story image
Employee Experience
Zendesk launches customer service and employee experience offering
"Zendesk is helping businesses embrace this new generation of conversational customer relationship management and turn customer service into growth.”
Story image
Telecommunications
APAC spending on telecom services grew by $11 billion - IDC
The IDC says spending on telecommunications and pay-TV services in APAC jumped from $494 billion to $505 billion last year, following global trends.
Story image
Open banking
A look at the rewards and risks of open banking - report
RiskBusiness says its report on open banking finds that while it holds much potential, financial services firms need to ensure they have robust, risk processes.
Story image
Data Protection
Managed Service Providers key to customer data protection
Frequent cyberattacks in the ASEAN region drive the demand for MSPs that can deliver purpose-built security solutions for SME customers.
Story image
Digital Transformation
Unlocking the next digital frontier for educational institutions
Understanding where to invest in technology can be challenging for education institutions, especially after the COVID-19 disruptions.
Story image
SaaS
Cloudflare launches instant serverless database for dev teams
"Today we’re announcing our first serverless database which we expect will quickly become one of the largest databases in the world."
Story image
Appian
Appian awarded billions in damages against Pegasystems Inc.
Appian has been awarded USD$2.036 billion in damages against Pegasystems Inc as the result of a jury verdict in the Circuit Court for Fairfax County, Virginia.
Story image
Jabra
Jabra investigates what makes an ideal hybrid work model
“The way we work has changed forever and the current state of knowledge work requires access to digital platforms and technologies to be successful."
Exabeam
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Kodari Securities (KOSEC)
NFT trends and opportunities: expert reveals all
The NFT market is growing at an exponential rate, with unprecedented liquidity. Here we explore how businesses can profit.
Story image
Artificial Intelligence
ForgeRock releases Autonomous Access solution powered by AI
ForgeRock has officially introduced ForgeRock Autonomous Access, a new solution that uses AI to prevent identity-based cyber attacks and fraud.
Story image
Artificial Intelligence
SAS launches human-focused responsible innovation initiative
SAS has launched a responsible innovation initiative, furthering its commitment to equity and putting people first.
Story image
MongoDB
Tech innovation crucial to growth, but barriers remain
Businesses in the A/NZ region believe tech innovation is crucial to drive future growth, but 76% say they’re being held back by complex data architecture.
Story image
Fastly
Fastly named 2022 Gartner Peer Insights Customers’ Choice
Fastly has announced it has been named a Customers' Choice in the 2022 Gartner Peer Insights "Voice of the Customer": Global CDN.
Story image
Phishing
Google reveals new safety and security measures for users
Google's new measures include automatic two step verification, virtual cards and making it easier to remove contact information on Google Search results.
Story image
Excel
Could your Excel practices be harming your business?
While Excel has been the de-facto standard for budgeting, planning, and forecasting, is it alone, enough to support organisations in the global marketplace that’s facing rapid changes due to digital transformation?
Story image
Sustainability
RDA and MVGX partner for sustainable data center development
Red Dot Analytics (RDA) and MetaVerse Green Exchange (MVGX) have entered a strategic partnership to make Singapore's data center development and operations more sustainable.
Story image
Sustainability
Schneider Electric’s new solutions for net-zero carbon buildings
Schneider Electric announces two new offerings to tackle building sustainability and efficiency while also enhancing occupant comfort.
Story image
Digital Transformation
Why enterprise records management should be part of any digital transformation strategy
Modern organisations create and rely upon an enormous volume of content, and digital records make up a significant proportion of that content.
Story image
Sustainability
AyalaLand and FLOW partner for data center development
AyalaLand Logistics Holdings Corp (ALLHC) and FLOW Digital Infrastructure have entered into a framework agreement to bolster the development of carrier-neutral data centers in the Philippines.
Story image
Talend
Talend introduces new data health solutions for businesses
Talend has announced its latest version of Talend Data Fabric, with the release of Talend Trust Score enabling data teams to establish a foundation for data health.
Story image
Power / Energy
ESP acquires BraveGen in bid for energy efficiency
New Zealand company ESP has acquired BraveGen, to create what it says is the country's largest energy efficiency and sustainability solutions business.
Story image
Sift
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Wasabi Technologies
Wasabi opens new cloud storage in Australia with Equinix
Wasabi Technologies has opened a new hot cloud storage region in Sydney, Australia, using Equinix services. This is the company's 12th global storage region.
Story image
Artificial Intelligence
Updates from Google Workspace set to ease hybrid working troubles
Google Workspace has announced a variety of new features which will utilise Google AI capabilities to help make hybrid working situations more efficient and effective.