Salesforce has announced that a selection of its most popular products are now available for purchase via the AWS Marketplace in Australia. This move is part of the company's ongoing expansion, which has recently seen availability extended across the US and Europe.
Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses of all sizes manage their sales, marketing, customer service, and more. It offers a range of products and solutions designed to streamline processes, improve customer engagement, and drive business growth. With features like automation, analytics, and integration capabilities, Salesforce empowers organisations to build stronger relationships with their customers and make data-driven decisions.
Some of the Salesforce products that will be available for Australian customers to purchase and manage on the AWS Marketplace include Data Cloud, Service Cloud, Sales Cloud, Industry Clouds, Tableau, MuleSoft, Platform, Signature Success, Slack, and Heroku.
Customers will be able to enjoy a simplified procurement process, a comprehensive view of their IT expenses, and increased billing flexibility courtesy of AWS. This represents a smooth way for businesses to utilise pre-approved budgets, inevitably leading to enhanced operational performance.
Frank Fillmann, General Manager and Executive Vice President of Salesforce Australia and New Zealand, expressed enthusiasm about the development. "We're thrilled to be able to offer our customers even more seamless experiences that both meet the massive demand for our products and set the stage for enhanced efficiency and success in the AI era," he said.
Fillmann went on to highlight the benefits for Australian businesses, stating that they can unlock "even more value by enabling a single view across their IT spend, simplified procurement processes, and flexible options like private pricing and consolidated billing through AWS."
Since 2016, Salesforce and AWS have been in a global strategic partnership, integrating their products across data and artificial intelligence (AI). Their collaboration has made it simpler for customers to manage their data across the companies' platforms securely and integrate the latest generative AI technology into their applications and workflows.
The availability of select Salesforce products on the AWS Marketplace in Australia marks a significant advancement in streamlining procurement processes and enhancing operational efficiency for businesses in the region. This collaboration underscores the ongoing synergy between Salesforce and AWS, providing customers with seamless access to cutting-edge solutions to navigate the complexities of the AI era. With simplified purchasing options and comprehensive billing flexibility, Australian organisations are well-positioned to drive innovation and achieve greater success in their digital transformations.