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Top Bali resort turns to IDeaS to refine hotel pricing strategy
Fri, 13th Oct 2023

IDeaS, the world's preeminent hotel pricing solutions provider, is collaborating with the remarkable Bali-based hotel and resort, Desa Potato Head, calling attention to the ongoing evolution of pricing strategies within the hospitality industry. The tie-up comes after Desa Potato Head required commercial performance enhancement following its recent business expansion.

Desa Potato Head adopted IDeaS G3 RMS, seeking to revolutionise its revenue management and fortify its commercial structures. Catering to an exclusive market segment situated in Bali, a predominant leisure destination, Desa Potato Head's expectations of RMS were multifaceted, particularly with optimising different room categories. With the conversion to the advanced RMS, the hotel has seen a substantial increase in revenue—indicated by an uptick in Average Daily Rate (ADR), increased room type occupancy, and a significant boost in Revenue Per Available Room (RevPAR).

The cutting-edge G3 RMS from IDeaS differentiates itself by eliminating manual processes that are often susceptible to errors, thereby substantially enhancing the strategic planning of revenue. This system has delivered increased efficiency, accuracy, and speed in pricing outcomes for Desa Potato Head, demonstrating the potency of utilising strategic software in contemporary hotel management practices.

Speaking on the collaboration, Chaya Kowal, director of revenue management for Desa Potato Head, stated: "IDeaS G3 RMS eliminates time-consuming and error-prone manual processes, significantly enhancing our revenue strategy. The system offers unparalleled efficiency, accuracy, and speed in pricing decisions within our organisation. We also love its flexibility in combining pricing and inventory controls, allowing us to choose different pricing approaches."

Furthermore, the advanced RMS dashboard has supported the management team, granting them an improved, intuitive understanding of business and demand analysis, supporting their overall commercial performance. Kowal went on to say, "Plus, the intuitiveness of the dashboard has made understanding business and demand analytics accessible to the management team, supporting overall commercial performance".

Remaining a leading travel technology supplier to the APAC region, IDeaS aims to propel the hospitality industry forward by supplying modern solutions that optimise revenue management and redefine strategic pricing. As seen in the recent partnership with Desa Potato Head, IDeaS continues to lead the charge in providing robust technological infrastructure to premium hotels and resorts.