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Optimizely stories

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Optimizely DXP drives US$2.2 million savings, says Forrester
Last month
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cx
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digital transformation
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cms
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
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Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud
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b2b marketing
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gartner
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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marketing
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b2b
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optimizely
The integration allows the two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
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Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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cx
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martech
Optimizely has announced it has entered into a definitive agreement to acquire Welcome, with the intention of helping marketers deliver better customer experience outcomes.
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Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
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forrester research
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board of directors
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experience business
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
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Two redesigns, one winner: Tailoring processes to customer preferences
Wed, 22nd Aug 2018
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digital entertainment
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digital transformation
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netflix
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
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Interview: Booktopia on data experimentation & the future of traditional bookshops
Tue, 3rd Oct 2017
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cloud
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online retail
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optimizely
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.
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