Optimizely DXP drives US$2.2 million savings, says Forrester
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
Optimizely and Orchard partner to scale marketing experimentation
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Optimizely launches integrated version of specialised products
The integration allows the two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
Optimizely improves customer experience outcomes with Welcome acquisition
Optimizely has announced it has entered into a definitive agreement to acquire Welcome, with the intention of helping marketers deliver better customer experience outcomes.
Optimizely welcomes Donna Wilczek to board of directors
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
Two redesigns, one winner: Tailoring processes to customer preferences
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
Interview: Booktopia on data experimentation & the future of traditional bookshops
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.