Personalisation stories - Page 1

A global study by SAS and Coleman Parkes reveals 90% of CMOs lack an understanding of GenAI’s potential, even as 90% plan to invest in it by 2025.

Brightcove unveils AI Suite to revolutionise video technology with AI-powered tools for content creation, management, engagement, and cost efficiency.

Mid-size retailers can boost customer retention and long-term growth through innovative, secure loyalty programs, according to Loyalty Now CEO Anurag Vasisth.

Loop revolutionises post-purchase experience with free Order Tracking feature, enabling brands to engage customers through custom tracking pages, boosting sales and reducing support queries.

Zendesk ANZ launches Relay to help businesses send proactive, personalised messages via WhatsApp and SMS, enhancing customer service and boosting sales.

AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.

Enviz partners with Hall and Hart to transform home design with VR, offering clients an immersive experience that improves visualisation and decision-making.

Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.

Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

Are you fully leveraging Customer Lifetime Value in your loyalty program? With advances in AI and data analytics, companies like Wendy’s and Pret A Manger are seeing transformative results.

Online shopping dominates in Australia and New Zealand, with 83% of Aussies and 77% of Kiwis shopping online monthly, notes the 2024 Ecommerce Report released by IAB Australia and Pureprofile.

Australian hospitality businesses are turning to AI and automation, with 85% using these technologies to enhance efficiency and guest experiences, notes SevenRooms report.

To excel in the booming SaaS market, resellers need to harness data, build customer-centric subscription models, and leverage automation to streamline operations.

Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.

Retailers are gearing up for the new financial year with increased investments in cyber security, personalisation, and artificial intelligence to boost growth.

Kaspersky researchers identify a new trend blending spear phishing’s personalisation with bulk phishing’s scale, marking a sophisticated cybersecurity threat.

Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.

A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.

Australian retailers lag in eCommerce maturity, with 16.8% of sales online. While COVID and cost-of-living affects investment, Gen Y and Gen Z may push online sales to 33% by 2033.