Written by Greg Brown
Retailers risk losing customer loyalty to AI agents unless they clean and enrich data, as BCG says GenAI browser traffic to US sites is up 4,700%.
Poor mobile data quality can cost retailers deliveries, revenue and loyalty as shoppers switch devices and systems leave records incomplete.
In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.
Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.
