Stories by Mark Devlin
The critical role of PR in mitigating risk during mergers & acquisitions
Today
#
cfo
#
m&a
#
digital strategy
In the volatile arena of mergers and acquisitions, effective public relations is essential for CFOs to manage stakeholder emotions and maintain trust.
Is your accounts team eroding your corporate brand?
4 days ago
#
cx
#
martech
#
personalisation
Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.
How to prevent brand erosion by your accounts team
Last week
#
data analytics
#
cx
#
martech
Effective accounts management not only collects debts but solidifies your brand's reputation, turning payment struggles into loyalty-building experiences.