Stories by Richard Knott
From compliance to campaigns: Data collaboration as Finserv’s Marketing Edge
Yesterday
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data protection
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fintech
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cx
Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.
The alignment of CMO and CTO goals in the new era of data collaboration
Wed, 28th Aug 2024
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data protection
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cx
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martech
In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.