Airwallex, Arsenal partner for Asia tour & stadium branding
Airwallex has entered into a multi-year partnership with Arsenal Football Club to become its Official Finance Software Partner and will also be the Presenting Partner for Arsenal's Men's 2025/26 pre-season tour in Asia.
The partnership means that Airwallex services will be integrated into the club's financial operations, and the company's branding will be visible across the Emirates Stadium and Arsenal's digital platforms. The partnership agreement grants Airwallex rights to use Arsenal's Men's and Women's first team branding, alongside delivering content for supporters during matches at Emirates Stadium across both the Premier League and Women's Super League competitions.
Expanding partnership
This collaboration marks Airwallex's second foray into global sports partnerships, following its ongoing relationship with Formula One's McLaren Racing. Airwallex, which was founded in Melbourne and recently valued at USD $6.2 billion, has described its strategy as focused on global brand-building through partnerships with high-profile sports organisations.
Airwallex's role as Presenting Partner for the club's upcoming pre-season tour will see the company provide its services during the tour, which will take Arsenal to Singapore and Hong Kong in late July 2025. Both parties indicated plans to work together in the longer term to enhance Arsenal's payment gateway services and drive operational improvements.
Juliet Slot, Chief Commercial Officer at Arsenal FC, commented on the new arrangement.
We're delighted to welcome Airwallex as our new partner, and we're excited to introduce them to our global family of Gooners on our Men's tour to Singapore and Hong Kong. We look forward to working together over the coming years to drive efficiencies across our commercial operations. Our partners are an important part of the Arsenal family, fuelling our growth and supporting the investment that will bring us sustained success.
Jack Zhang, Co-Founder and Chief Executive Officer of Airwallex, also expressed enthusiasm about the partnership.
Partnering with Arsenal is a proud moment for Airwallex. We are building the future of global banking, and that means working with brands and businesses that are committed to global reach, excellence and innovation - all attributes that are deeply embedded at Arsenal. Whether it's helping the club save time and money in their day-to-day financial operations, or creating a smoother payments experience for supporters enjoying the football experience, we believe this collaboration will create real value for football, for businesses, and for aspirational people all around the world.
Brand visibility and engagement
As part of the agreement, Airwallex's branding will be prominent throughout Arsenal's home ground, Emirates Stadium, and across various digital channels. In addition, the company will be able to deliver exclusive and engaging content for supporters, further increasing its exposure during match days.
The deal allows Airwallex to leverage Arsenal's extensive international fanbase, particularly in the Asia-Pacific region where the forthcoming pre-season tour is set to take place. The partnership is also expected to support Airwallex's growth across its main markets, which include Asia-Pacific, EMEA, and the Americas.
This new collaboration builds upon Airwallex's recent Series F fundraising round that placed the company's valuation at USD $6.2 billion.
The partnership signals the further integration of financial services providers into elite international sport, continuing a trend where clubs and companies pursue new realms of brand exposure and operational collaboration.
