Bitget has begun a second year of support for UNICEF's Game Changers Coalition, which operates in eight countries and has reached more than 642,000 young people, parents and teachers.
The next phase of the partnership will add financial literacy and artificial intelligence modules to the curriculum, with expansion into three more countries also planned. Led by UNICEF's Office of Innovation, the coalition aims to widen access to technology education in emerging economies. So far, 52% of participants have been girls.
The initiative runs in Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco and South Africa. It uses curriculum materials, community-based learning programmes, and in-person and online game hackathons to teach practical digital skills.
Bitget joined the coalition through a partnership with UNICEF Luxembourg in 2025. Its second-year support will focus on expanding the curriculum and extending the programme's geographic reach.
The coalition is part of a broader effort to close gaps in digital education in countries where young populations are increasingly connected through mobile devices but often have limited access to formal technology training. The issue has become more pressing as employers place greater value on digital skills and education systems struggle to keep pace with changing tools used in work and daily life.
For UNICEF, the programme brings public- and private-sector groups together around a shared education effort. The model combines classroom-style learning with practical exercises designed to help students apply their skills in local settings.
In the partnership's first year, Bitget backed outreach efforts to raise awareness of technology education and encourage participation. One milestone was a visit to Cambodia by Chief Marketing Officer Ignacio Aguirre, who met students, educators and local partners involved in digital skills training programmes.
The visit highlighted one of the coalition's central aims: linking access to basic digital education with longer-term opportunities in employment, entrepreneurship and participation in the digital economy. Its focus on underserved communities, particularly young women, reflects wider concern among policymakers and educators that access to new forms of learning remains uneven.
Later in 2025, Bitget Chief Executive Officer Gracy Chen supported the coalition's first global UNICEF Game Jam. The 40-day initiative gave young creators in emerging economies a chance to build original video games with guidance from mentors and a self-paced online course.
Game-based learning has become a notable feature of the coalition's approach. Supporters argue that games and hackathon-style events can make technical subjects more accessible, especially for younger learners who may respond less strongly to conventional classroom methods.
Curriculum shift
The addition of financial literacy and AI broadens the programme beyond general digital skills. Financial literacy has become more important for development agencies and education providers as digital payments, online commerce and app-based financial services spread across emerging markets.
AI, meanwhile, is moving rapidly into consumer services, workplaces and education. By adding modules in this area, the coalition appears to be trying to ensure participants are exposed not only to basic digital tools but also to technologies that are reshaping how information is produced, managed, and used.
Blockchain content is also planned for 2026, according to the programme outline. That would add another strand to a curriculum increasingly focused on the systems and platforms shaping online economic activity.
"Technology is becoming part of everyday life faster than education systems can adapt," said Gracy Chen, CEO at Bitget. "What stood out during our work with UNICEF this year was how quickly young people engage once they are given access and opportunity. Our eventual goal is not only to introduce blockchain or digital tools, but to help build confidence and long-term digital and financial literacy that can create opportunities far beyond crypto."
Broader need
The partnership comes as development agencies, governments and companies pay closer attention to the link between digital exclusion and economic inequality. In many fast-growing markets, mobile internet access has expanded sharply, yet structured learning in coding, online safety, digital finance and emerging technologies remains uneven.
The coalition is intended to help close that gap by using partnerships to widen access and bring together communities, educators and industry. UNICEF has framed the effort as one that links technology education with broader questions of opportunity and inclusion.
Thomas Davin, Global Director at the UNICEF Office of Innovation, said that gaps in access to skills continue to leave many behind.
"Too many young people are still locked out from the skills driving the digital transformation shaping today's economy," said Davin. "GCC is a clear response to this need. The initiative brings industry, governments, and communities together so the next generation has the skills, confidence, and opportunity to lead in a technology-driven economy. Alongside Bitget we expand to reach even more young people with the skills they need."