Châteraisé Singapore adopts Adyen across franchise stores

Châteraisé Singapore will adopt Adyen's payment platform across its operations in Singapore, including its store network, where most outlets are run by franchisees.

The rollout follows an initial implementation at an autonomous store at Nanyang Technological University, which led to a broader deployment across all stores in the market.

Châteraisé Singapore operates 37 stores in the city-state, including 34 franchised stores. Its parent company, the Japanese confectionery group Châteraisé, operates 895 speciality confectionery stores in Japan and 163 stores across seven overseas markets.

Until now, franchise owners in Singapore had separate contracts with local financial institutions and payment providers. As a result, payment methods varied between locations, making it harder to keep terminal and software standards aligned across the network.

Under the new arrangement, franchisees will be able to use the same payment system from the day a store opens. This removes the need for each franchise owner to negotiate individual agreements with banks and other providers.

Store operations

Châteraisé said the new setup cuts implementation time for new stores to three days from 10. Adyen's terminal management system will also allow the Singapore business to manage updates centrally across its payment devices.

The system is intended to create a more standardised checkout experience across all outlets. It will also allow the business to review payment data across stores and analyse local payment preferences.

In addition, the platform will combine information from in-store and telephone orders, giving the company a single view of customer transactions across channels.

"By adopting Adyen's solution, we have established a foundation for a standardised payment environment across all stores in Singapore while enabling the strategic use of purchase data. As our business operates under a franchise model, Adyen's platform removes the need for each franchisee to enter into separate contracts with financial institutions and other providers, while supporting secure and flexible payment methods. This improves both operational efficiency and service quality across our stores," Masayuki Matsuoka, Director of Châteraisé Singapore, said.

Franchise focus

The agreement highlights how payment systems are becoming increasingly central to franchise operations, particularly in store networks that rely on independent owners yet require consistent systems and customer processes.

For franchised retailers, payments can create administrative duplication when each operator must set up separate banking and service relationships. Centralised systems can reduce that burden while giving head offices clearer oversight of reconciliation and terminal management.

Adyen said its platform would allow Châteraisé to monitor and manage payment data from all locations through a single setup. It added that the approach could ease some of the back-office work tied to reconciliation.

"We are truly honored to have been selected as the payments partner for Châteraisé, one of Japan's leading confectionery manufacturers. For a company achieving global growth through a franchise model, simplifying payment complexities is key to further expansion. With Adyen, Châteraisé can centrally monitor and manage payment data from all locations, significantly reducing the burden of reconciliation operations," said Adam Brownstein, Adyen's Country Manager for Japan.

Châteraisé traces its origins to 1954 and adopted its current name in 1967. The company sells about 400 products, including Western-style confectionery, Japanese sweets, ice cream and bread, and has expanded overseas through a mix of company-run and franchise locations.