EastWest Bank partners MoEngage for digital innovation

EastWest Bank has partnered with MoEngage to advance its digital banking experience through personalised engagement solutions.

EastWest Bank is enhancing its range of financial services, providing personalised and efficient banking solutions for retail, corporate, and consumer finance clients. The bank, known for swift processing times, competitive rates, and tailored services, has been recognised with awards such as the "Best Private Bank 2024" from Global Finance Magazine.

In consumer lending, EastWest Bank offers products such as credit cards with cashback incentives, Auto Loans, and Personal Loans aimed at making financial management easier for customers.

Their flexible terms and rapid service approvals are intended to reduce financial stress for clients.

The bank's commitment to digital transformation is evident in services like KOMO, a fully digital account opening platform, and EasyWay, an upgraded mobile application that enhances user experience. Other offerings, like EW Pay and online payment integrations, underscore EastWest's focus on fintech solutions that streamline financial transactions for customers.

"Our partnership with MoEngage has transformed the customer engagement landscape. Implementing MoEngage for our digital onboarding processes has allowed us to deliver targeted messaging with improved customer satisfaction. We are confident that this partnership will drive our cross-selling strategies, ensuring we present the right products to the right customers at the right time," said Jerry G. Ngo, CEO of EastWest Bank.

The bank has also introduced the Business Class segment to support entrepreneurs, marking EastWest's push towards financial inclusivity with a focus on emerging markets.

MoEngage's insights-led platform aims to assist EastWest in delivering meaningful banking experiences through the implementation of their personalised customer engagement strategies.

Raviteja Dodda, CEO of MoEngage, stated, "With our insights-led approach to personalised customer engagement, we aim to help EastWest Bank deliver a banking experience that is meaningful and beneficial to their customers, in the present and in the future. We are dedicated to helping EastWest Bank in their cross-selling strategies, focusing on providing products (and services) relevant to customers at different stages of their lifecycle."

Martin C. Reyes, SVP and Head of Marketing and Cash Management at EastWest Bank, emphasised the bank's commitment to digital innovation.

"At EastWest, we are dedicated to digital innovation, whether the fully digital account opening service or the digital wallet solution with enhanced online payment integration."

"This helps provide our customers with more flexibility and control over their finances. We aim to continue driving such innovation and providing our customers rich experiences. MoEngage will be a big facilitator for that," he remarked.

MoEngage's Country Manager - Philippines, Sirish Krishna Pallevada, mentioned their role in enhancing customer-centric strategies within the banking sector.

"We at MoEngage pride ourselves on helping consumer brands feel the pulse of their customers and to deliver delightfully personalised experiences. That is precisely what we aim to do for EastWest Bank, helping the financial institution become more customer-centric than ever."

"We will be helping EastWest Bank identify various customer segments and lifecycle stages, ultimately empowering the team to harness the power of insights-led engagement and drive exponential business growth."