Forecasts reveal future tech & trends in hospitality 2025

IDeaS has shared its forecasts for the hospitality sector's evolution in 2025, highlighting significant technological and generational shifts.

According to the latest report released by IDeaS, a company providing hotel revenue management solutions, the hospitality industry is set to experience substantial changes fuelled by both technological advancements and evolving traveller demands.

Klaus Kohlmayr, Chief Evangelist and Development Officer at IDeaS, explained the importance of these upcoming trends. "The hospitality industry is undergoing a profound digital transformation," he noted. "As guest expectations continue to evolve and technology advances, hoteliers must adapt to stay competitive. By leveraging data-driven insights and innovative solutions, businesses can optimize revenue, enhance guest experiences, and build sustainable models."

"The future of hospitality lies in the intersection of technology, data, and human creativity—which is why we worked with some of the best and brightest in the industry to help shape this report. We hope these predictions will help hoteliers gain insights into future trends and leverage that information to begin thinking about what's likely to come in the year ahead."

One of the key trends identified is the generational changing of the guard, with hotels needing to accommodate the diverse preferences of travellers from Baby Boomers to Millennials and Gen Z. This shift is expected to drive investments in technology to offer personalised and meaningful experiences.

Artificial intelligence (AI) will play a larger role in the hospitality sector, with partnerships between humans and AI anticipated to enhance pricing strategies and revenue management. This trend underscores the growing importance of data utilisation within the industry to deliver optimal business outcomes.

Additionally, the demand for experiential travel is set to open new possibilities for hotels, particularly in less-visited locations.

By focusing on unique, curated guest experiences, hotels can alleviate pressure from over-tourism in more popular destinations and diversify their appeal.

The report also highlights a likely uptick in attention on ancillary revenue streams and the automation of events. With increasing room pricing pressures, the adoption of dynamic pricing models and enhanced online booking systems for meetings and events is expected to help streamline operations and improve staffing efficiency.

Also pivotal to the future of hospitality is the ongoing migration to cloud-based systems, with legacy hotel systems reaching end-of-life stages. This shift aims to provide hotels with the modern technological infrastructure needed to meet contemporary guest expectations and enhance service delivery.

Contributions to these insights came from thought leaders and experts in various sectors, including organisations such as Amadeus, Busy Rooms, and Sabre Hospitality, among others. Their input is said to have been instrumental in shaping the content and direction of the trends report.