Kartik Mehta appointed Channel Factory's head of Asia growth markets

Singapore, 20 March 2024 – Global brand suitability and contextual advertising platform, Channel Factory, has announced the appointment of Kartik Mehta as the Head of Asia - Growth Markets. Mehta brings with him more than a decade of tech sales experience and will be assisting Channel Factory in establishing its footing in the emerging markets, while also contributing to the company's sustained global growth.

Since 2013, Mehta has gained commendable experience in technology sales, specifically in the area of market expansion. Some of his remarkable achievements include launching and enhancing emerging markets in Asia/Southeast Asia, the Middle East and Africa for firms like Vserv and YouAppi. He was also instrumental in the expansion of Silverpush into North America and the UK.

In his most recent position as Chief Revenue Officer/Chief Operating Officer at Silverpush, Mehta played a key role in the worldwide business growth from its inception in 2017. He led the company to expand its footprint across over 15 geographies, hit double-digit million-dollar earnings, introduced new revenue streams through programmatic partnerships with firms such as IrisTV and Pubmatic, and won multiple industry accolades.

Before delving into technology sales, Mehta spent over a decade at global advertising agencies such as JWT, Ogilvy and Cheil. Acknowledged for his expertise, Mehta is also a popular speaker having appeared at forums like iMedia and MMA.

Robin Zieme, Chief Growth Officer at Channel Factory stated, "Advertising is one of only a handful of industries that is seeing continued and sustained growth in emerging markets, despite macroeconomic pressures. Kartik's impressive experience in expanding businesses into emerging markets will enable us to identify and leverage as many opportunities as possible across India and Southeast Asia. I am eagerly looking forward to having Kartik elevate our global strategy."

Asserting his commitment to his new journey, Mehta expressed, "Channel Factory has undergone some really impressive growth over the past few years, but there are still so many opportunities ahead to expand upon this. It was the opportunity to implement new strategies across emerging markets in order to drive growth that motivated me to join Channel Factory. I am excited to take this challenge head on, and eagerly anticipate the impact our team can deliver in these markets."

Over the years, Channel Factory has established itself as a global brand in technology and data by maximizing performance efficiency and contextual suitability. It has a mission to create a suitable video ecosystem that connects creators, brands, and consumers. With offices throughout the USA and in over 30 countries worldwide, Channel Factory continues to adhere to its core belief of making YouTube's inexhaustible video content a suitable and efficient opportunity for advertisers.