Keepit appoints James Dwyer as Chief Revenue Officer

Keepit has appointed James Dwyer as chief revenue officer, putting him in charge of the company's global revenue organisation.

Based in South Carolina, Dwyer will oversee sales, partnerships, customer success, renewals and business development as the software data protection provider expands internationally. He will work with the leadership team on execution across markets, channels and customer segments.

The appointment comes as businesses rely more heavily on software-as-a-service applications for core operations and face growing pressure to protect and restore critical data. Rising regulatory demands and wider use of artificial intelligence are increasing data volumes and operational risk, pushing resilience and recovery higher up corporate agendas.

Dwyer brings senior leadership experience across data security, data access and data management. He has led go-to-market teams through periods of rapid change and helped organisations turn product differentiation into recurring growth.

Morten Felsvang, Chief Executive Officer and Co-founder of Keepit, said the company hired Dwyer for his leadership style and growth experience.

"James is a modern, people-first leader with a strong track record of scaling global go-to-market organisations at key inflection points," said Morten Felsvang, Chief Executive Officer and Co-Founder, Keepit.

"He understands what it takes to turn momentum into sustained performance while building a high-accountability culture that keeps the customer at the centre. We're excited to welcome James to Keepit as we continue our international expansion and help more organisations secure access to their SaaS data, no matter what the future holds."

Data focus

For Keepit, the hire reflects a push to turn demand for backup and recovery tools into broader international sales growth. Headquartered in Copenhagen, the company says more than 20,000 businesses use its platform to back up and recover cloud data.

Its offering focuses on protecting SaaS data in a separate cloud environment, with an emphasis on data availability, business continuity and recovery after disruption. Keepit argues these issues have become more urgent as organisations store more critical information in third-party software platforms.

Dwyer said those themes have shaped his career in the sector.

"Across my career, there's been a consistent theme: data is the foundation companies are built on, and protecting it and ensuring access to it is mission critical," said James Dwyer, Chief Revenue Officer, Keepit.

"What drew me to Keepit is the combination of a high-stakes problem, strong market momentum and a focused solution, delivered by a team with the talent and ambition to win. Keepit's technology stands out because it's purpose-built for the reality organisations face today: the need for dependable data protection, rapid recovery and confidence that their business-critical SaaS data remains available."

AI pressure

Keepit's leadership linked the appointment to broader shifts in how businesses manage data risk. Felsvang said the spread of AI is increasing the speed of decision-making and the rate at which mistakes can move through systems, making backup and recovery more important.

"AI is changing how fast decisions are made and how quickly errors can propagate. That makes reliable backup and recovery, and confidence in your data, more important than ever. Keepit is built for that reality, and James will help us advance our business globally to meet those needs," said Felsvang.

Dwyer also pointed to a broader market shift driven by heavier SaaS use, tighter sovereignty and compliance requirements, and AI-enabled automation. He said his priority would be to strengthen execution across geographies and routes to market while deepening ties with customers and partners that view data resilience as a strategic issue.

His remit will extend beyond direct sales to the systems and processes that support recurring revenue, including channel relationships and renewals. For software companies seeking growth outside their home markets, those functions have become more important as customer acquisition costs rise and buyers scrutinise operational risk more closely.

Keepit has positioned itself around vendor independence in cloud data protection, targeting customers that do not want backup and recovery tied too closely to the same software providers that host their operational data. The company says its model also helps organisations meet local regulatory requirements and limit the effects of cyber attacks such as ransomware.

As more business processes move into SaaS products, the risks from outages, deletion, misconfiguration and automated errors have become a bigger concern for technology buyers. That has created a growing market for providers focused on restoring access to business data when primary systems fail or information is corrupted.

Dwyer said the pace of change is altering the nature of that risk.

"We're entering an inflection point where SaaS and AI are changing not just how data is created and used, but how quickly risk can spread," said Dwyer.

"AI agents can accelerate operations, but they can also amplify mistakes and cascade misconfigurations faster than many organisations are prepared for. That's why data resilience - knowing you can restore what matters, quickly and confidently - has become a defining capability. I'm excited to help Keepit scale globally and support customers as they navigate this new era."