Adam Furness stories
Adam Furness explores pivotal trends shaping the future of the travel industry, with a focus on how travel brands can build lasting relationships with their customers. His insights delve into the evolving dynamics beyond the initial booking process, highlighting strategies centered on trust and loyalty.
By engaging with Adam's work, readers gain a deeper understanding of the challenges and opportunities faced by travel companies as they navigate changing market conditions. His stories provide valuable perspectives on customer retention and the factors that will influence the travel sector's growth in the coming years.
Beyond the booking: How travel brands will win customers in 2026
Last month
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
Affiliate marketing drives revenue growth for Singapore brands
Last month
Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.
Affiliate marketing budgets surge as brands seek cost efficiency
Last month
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
Brand trust overtakes ads as key travel driver in Asia-Pacific
Tue, 20th May 2025
Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.
Trust & partnerships key to APAC travel marketing success
Thu, 15th May 2025
A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.
SECO partners with impact.com to boost Senheng app usage
Thu, 6th Feb 2025
S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.
Impact.com appoints EJ Owens to lead APJ community efforts
Mon, 25th Nov 2024
Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.
Impact.com launches new referral marketing platform
Wed, 31st Jul 2024
impact.com rolls out impact.com/advocate, a new referral marketing platform to foster brand-customer engagement through customised, automated referral programs.