Adobe stories

Adobe partners with luxury brands retailer Prada Group
Last week
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Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.

Adobe Experience Manager has new capabilities for 2023
Last week
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creative technologies
Adobe has unveiled new features for Adobe Experience Manager (AEM), including next-gen features that make content development and publishing easier and faster.

General Motors to utilise Adobe's Experience Cloud
Last week
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General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

Adobe brings generative AI capabilities to its Experience Cloud
Last week
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Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

Adobe unveils Real-Time Customer Data Platform innovations
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Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.

Adobe and NVIDIA extend partnership to develop generative AI
Last week
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nvidia
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.

Adobe Express presents enterprises with new opportunities for creativity
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creative technologies
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The new Adobe Express offering is purpose-built for enterprises, enabling even the most decentralised organisations to streamline and accelerate content development.

Adobe announces new Product Analytics in Experience Cloud
Last week
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The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.

Adobe unveils Firefly, a family of creative generative AI
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Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.

Adobe unveils world’s first content supply chain solution
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Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.

Accenture, Adobe unlock content supply chain value
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"Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains."

APAC organisations aren't preparing for a cookieless future - report
Last month
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cdp
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marketing
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"Companies that aren't diversifying their strategies are leaving money on the table today, and hurting their chances of gaining competitive advantages in the future."

IWD 2023: Paving the way for the next generation of female leaders
Last month
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leadership
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While the proportion of women working across STEM-qualified industries has increased since 2016, in Australia, less than a quarter of all STEM graduates are female.

Adobe reveals findings from its latest Digital Trends Report
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customers
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The global survey of more than 9,000 executives, practitioners, and agency employees also explores the technology investments and strategies that set industry leaders apart.

Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
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branding
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content creation
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

Anchora becomes first APAC company to use new Adobe offering
Tue, 13th Dec 2022
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Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).

Techcombank partners with Adobe to hyper-personalize banking
Fri, 25th Nov 2022
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digital transformation
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Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.

M-Files announces enhanced integration with Adobe Acrobat Sign
Thu, 24th Nov 2022
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integration
"Our improved integration with Adobe provides customers with the end-to-end document management automation and integrated electronic signature capabilities."

Exclusive - Adobe recognised as approved supplier for NZ government agencies
Thu, 24th Nov 2022
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Adobe has announced it has been recognised as an approved supplier to registered New Zealand government agencies.

Teaming with Wix and introducing the Adobe Express Embed SDK
Fri, 21st Oct 2022
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Wix users can use the Wix Media Manager to polish their images for their web pages and, through integration with Adobe Express

Adobe empowers creators and brands with Substance 3D updates
Thu, 20th Oct 2022
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creative technologies
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metaverse
"At Adobe, our mission is to support creatives and brands as they transition into new mediums, including immersive experiences."

Bringing the next wave of Artificial Intelligence to Creative Cloud
Thu, 20th Oct 2022
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creative technologies
From the launch of Photoshop to the rise of 3D, Adobe has a 40-year history of helping lead the creative community through technological transformations

Adobe partners with Leica and Nikon to implement content into cameras
Thu, 20th Oct 2022
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creative technologies
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This milestone will allow photographers and creators alike to increase trust in their digital work by securely attaching valuable provenance information at the point of capture

Adobe Creative Cloud adds innovative new AI capabilities
Thu, 20th Oct 2022
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“Our people-centered approach to building AI to enable creativity is all about infusing intelligence into the products creatives know and love"