Global Stories

Adobe: CX a priority for business but tech adoption lags

Despite prioritising personalised customer experiences, new Adobe research reveals businesses struggle with fragmented adoption of marketing and CX technology.

By Ben Moore • 4 min read • Wed, 17th Apr 2019

Marketing Technologies

Staggering growth of video content drives Adobe Creative cloud updates

As video content consumption surges, Adobe Creative Cloud unveils major updates and AI-driven tools to streamline video and audio production.

By Sean Mitchell • 3 min read • Thu, 11th Apr 2019

Marketing Technologies

We explain Magento in 17 key facts

Adobe's Magento cements lead in eCom; $155bn sales annually with vast partner network, new AI and cloud updates.

By Sean Mitchell • 4 min read • Sat, 30th Mar 2019

Unified Communications

Adobe and Drift launch conversational experience for Marketo Engage

By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.

By Staff Writer • 2 min read • Fri, 29th Mar 2019

Data Analytics

Snowflake joins with Adobe to transform customer experiences

Snowflake Computing joins Adobe Exchange partner program to provide data-driven decision making and customer experience management solution.

By Staff Writer • 2 min read • Fri, 29th Mar 2019

Marketing Technologies

Adobe launches cloud commerce platform

Adobe Commerce Cloud provides a customisable and scalable end-to-end platform to manage and optimise the commerce experience.

By Jason Woosley • 3 min read • Thu, 28th Mar 2019

Data Analytics

How Adobe, Microsoft and SAP aim to transform CX

The three partners outlined a common approach and set of resources for customers in an initial announcement last September.

By Jacques-Pierre (JP) Dumas • 2 min read • Thu, 28th Mar 2019

Data Analytics

Hootsuite integrates with Adobe Experience Platform

Hootsuite partners with Adobe Experience Platform to integrate social media insights, empowering omni-channel marketing through six new solutions.

By Staff Writer • 2 min read • Thu, 28th Mar 2019

Customer Relationship Management

Adobe launches platform to power customer experience management

Adobe Experience Platform stitches together data from across the enterprise, enabling real-time customer profiles leveraging Adobe Sensei.

By Staff Writer • 4 min read • Wed, 27th Mar 2019

Marketing Technologies

Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences

Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.

By Jacques-Pierre (JP) Dumas • 2 min read • Wed, 27th Mar 2019

Data Analytics

Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced

Adobe has honoured companies at Adobe Summit 2019 for exceptional digital experiences with the Adobe Experience Maker and Marketo Revvie Awards.

By Staff Writer • 2 min read • Wed, 27th Mar 2019

Customer Relationship Management

How Adobe and ServiceNow aim to advance customer experience management

Adobe and ServiceNow partner to create a comprehensive view of customer data & improve customer experiences.

By Jacques-Pierre (JP) Dumas • 2 min read • Wed, 27th Mar 2019

Marketing Technologies

Adobe opens up marketing opportunities with Roku

Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).

By Sara Barker • 3 min read • Wed, 27th Mar 2019

Customer Relationship Management

Adobe Summit kicks off the future of customer experience in Las Vegas

Adobe Summit 2019 in Las Vegas unveils transformative customer experience solutions with high-profile partnerships and innovations in AI-driven platforms.

By Sara Barker • 4 min read • Wed, 27th Mar 2019

Customer Relationship Management

Digital experience managers, get excited for Adobe Summit 2019

Adobe Summit 2019 promises to be bigger and better than last year's, with speakers including Microsoft CEO Satya Nadella and actress Reese Witherspoon.

By Kai Ping Lew • 2 min read • Fri, 15th Mar 2019

Marketing Technologies

Adobe study finds ANZ marketers aren't very good at their jobs

40% of local consumers think the promotional offers they receive just aren't the right ones for them. That figure is higher than the global average of 33%.

By Sara Barker • 3 min read • Mon, 4th Mar 2019