CFOtech Asia - Technology news for CFOs & financial decision-makers

Adobe stories - Page 4

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Adobe and Google collaborate on GenAI and AI ethics
Thu, 11th May 2023
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martech
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creative technologies
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beta
Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.
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Phishing preys on known brands such as Microsoft and Adobe - report
Fri, 5th May 2023
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microsoft
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phishing
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martech
Overall, two out of three threats people encounter online today use social engineering techniques, taking advantage of human weaknesses, the report finds.
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Vulnerabilities in Microsoft, Adobe, Fortinet and Samsung
Fri, 14th Apr 2023
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microsoft
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firewall
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martech
Recorded Future identifies five high-risk vulnerabilities, including four zero-days, affecting Microsoft, Adobe, Fortinet, and Samsung.
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Adobe partners with luxury brands retailer Prada Group
Fri, 24th Mar 2023
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cx
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martech
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creative technologies
Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.
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Adobe Experience Manager has new capabilities for 2023
Fri, 24th Mar 2023
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martech
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creative technologies
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ai
Adobe has unveiled new features for Adobe Experience Manager (AEM), including next-gen features that make content development and publishing easier and faster.
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General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
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big data
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bi
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martech
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.
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Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
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martech
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creative technologies
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ai
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.
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Adobe unveils Real-Time Customer Data Platform innovations
Fri, 24th Mar 2023
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big data
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bi
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cx
Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.
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Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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martech
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partner programmes
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creative technologies
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
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Adobe Express presents enterprises with new opportunities for creativity
Fri, 24th Mar 2023
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cx
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martech
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creative technologies
Adobe announces Adobe Express for Enterprise, a universal creative tool for businesses to create, share and review on-brand content.
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Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
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big data
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bi
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data analytics
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.
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Adobe unveils Firefly, a family of creative generative AI
Thu, 23rd Mar 2023
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martech
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it automation
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creative technologies
Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.
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Adobe unveils world’s first content supply chain solution
Thu, 23rd Mar 2023
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martech
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cx
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workflow automation
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.
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Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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martech
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creative technologies
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accenture
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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bi
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big data
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martech
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
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IWD 2023: Paving the way for the next generation of female leaders
Thu, 9th Mar 2023
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martech
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creative technologies
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iwd
The power of representation in STEM can’t be overlooked. Small acts of inclusivity have a lasting impact. Let’s foster a more diverse future. #WomenInSTEM.
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Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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bi
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accounting systems
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big data
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
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Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
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martech
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creative technologies
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content creation
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
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Boomi appoints new dual President & CFO, new CMO
Thu, 2nd Feb 2023
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virtualisation
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saas
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bi
Boomi, a global SaaS company, has appointed Arlen Shenkman as President/CFO and Alison Biggan as CMO to bolster their leadership team.
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Anchora becomes first APAC company to use new Adobe offering
Tue, 13th Dec 2022
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cloud services
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cx
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martech
Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).
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Boomi appoints Steve Lucas as Chief Executive Officer
Fri, 9th Dec 2022
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bi
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big data
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martech
Boomi, a leading cloud-native platform, appoints Steve Lucas as new CEO, bringing over 27 years of enterprise software experience to the role.
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Techcombank partners with Adobe to hyper-personalize banking
Fri, 25th Nov 2022
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digital transformation
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martech
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partner programmes
Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.
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M-Files announces enhanced integration with Adobe Acrobat Sign
Thu, 24th Nov 2022
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creative technologies
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martech
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adobe acrobat
M-Files partners with Adobe to offer enhanced integration of e-signature solution, Adobe Acrobat Sign, within its document management platform.
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Exclusive - Adobe recognised as approved supplier for NZ government agencies
Thu, 24th Nov 2022
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managed services
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martech
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gdpr
Adobe has announced it has been recognised as an approved supplier to registered New Zealand government agencies.