CFOtech Asia - Technology news for CFOs & financial decision-makers

Advertising stories

Story image
Amplified Intelligence launches next-gen media planning aid
Last week
#
data analytics
#
ai
#
planning
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
Story image
Outdoor advertisers using smart technology to reach more customers
Last month
#
advertising
#
facial recognition
#
digital advertising
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Story image
Amperity announces marketing and advertising support for AWS
Last month
#
aws
#
digital transformation
#
cdp
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Story image
Granulate announces support for AWS Advertising & Marketing
Last month
#
devops
#
aws
#
martech
Granulate has announced support for the AWS Advertising & Marketing initiative from AWS, with the hopes of further accelerating advertising and marketing transformation.
Story image
iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
#
gaming
#
technology gifts
#
advertising
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem. 
Story image
Classiscam threat expands to target leading platforms in Singapore
Thu, 11th Aug 2022
#
finance, leasing & rental
#
fraud
#
advertising
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Story image
Google NZ numbers show strong comprehensive profit increase
Thu, 4th Aug 2022
#
seo
#
profit
#
advertising
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Story image
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
#
martech
#
finance, leasing & rental
#
market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
Story image
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
Mon, 1st Aug 2022
#
printing
#
sustainable it
#
inventory management systems
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
Story image
Smith Brothers Media wins big at Horizon Interactive Awards
Mon, 2nd May 2022
#
creative technologies
#
advertising
#
awards
Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.
Story image
What does all the online advertising jargon actually mean?
Sun, 1st May 2022
#
advertising
#
techday
#
faq
Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.
Story image
Why digital advertising is dead at TechDay
Sun, 1st May 2022
#
digital signage
#
pro av
#
advertising
We briefly explain why we are phasing out advertising across our network of technology news sites.
Story image
FAQ: TechDay advertising specifications
Sun, 1st May 2022
#
advertising
#
techday
#
b2b marketing
Here we run through TechDay advertising specs, including ad types, file types, dimensions, and more.
Story image
Moloco launches updates to Cloud Demand-Side Platform
Tue, 19th Apr 2022
#
cloud
#
ai
#
ml
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Story image
Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
#
cdp
#
martech
#
email
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 
Story image
App and social media usage numbers soar in Australia
Fri, 11th Feb 2022
#
advertising
#
social media
#
apps
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
Story image
Study: Rideshare apps hungry for customers personal data
Fri, 28th Jan 2022
#
uber
#
privacy
#
advertising
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
Story image
Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
#
advertising
#
marketing
#
carousell media group
Carousell Media Group’s MD says reCommerce has experienced unprecedented growth in the last 12 months.
Story image
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
Wed, 20th Oct 2021
#
compliance
#
advertising
#
media
“The Snowflake Media Data Cloud will fuel the next wave of innovation in the advertising ecosystem.”
Story image
Twitter trials new advertising system in tweet conversations
Mon, 18th Oct 2021
#
advertising
#
advertising
#
social media
The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.
Story image
Twitter trials new advertising system in tweet conversations
Mon, 18th Oct 2021
#
advertising
#
advertising
#
social media
The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.
Story image
The Trade Desk launches media trading platform for online marketers
Tue, 13th Jul 2021
#
advertising
#
marketing
#
the trade desk
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
Story image
How CleverTap can fuel your organisation's growth and drive customer retention
Thu, 27th Aug 2020
#
martech
#
digital marketing
#
advertising
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
Story image
3.96 billion people now use social media
Mon, 27th Jul 2020
#
advertising
#
social media
#
hootsuite
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."
© 2023 Techday, All rights reserved. Hosted on Plan B's Cloud Services. DMARC protection by PowerDMARC.