CFOtech Asia - Technology news for CFOs & financial decision-makers

Advertising stories

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Exclusive: CitrusAd highlights the importance of retail media
3 days ago
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advertising
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branding
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online shopping
Built from the ground up for retail, the CitrusAd platform is designed as a white-label product allowing retailers to control when, where and how ads are served.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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advertising
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communications
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marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Secureworks has discovered malware in online advertising
Fri, 21st Apr 2023
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google
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advertising
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malicious app downloads
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.
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Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
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martech
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advertising
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branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
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The progressive evolution of the eCommerce experience
Tue, 7th Mar 2023
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advertising
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online shopping
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retail
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
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New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
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advertising
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social media
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meta
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
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Amplified Intelligence launches next-gen media planning aid
Fri, 27th Jan 2023
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data analytics
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planning
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advertising
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
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Outdoor advertisers using smart technology to reach more customers
Tue, 13th Dec 2022
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advertising
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facial recognition
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digital advertising
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
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Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
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aws
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digital transformation
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cdp
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
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Granulate announces support for AWS Advertising & Marketing
Tue, 6th Dec 2022
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devops
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aws
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martech
Granulate has announced support for the AWS Advertising & Marketing initiative from AWS, with the hopes of further accelerating advertising and marketing transformation.
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iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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technology gifts
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advertising
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem. 
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Classiscam threat expands to target leading platforms in Singapore
Thu, 11th Aug 2022
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finance, leasing & rental
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fraud
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advertising
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
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Google NZ numbers show strong comprehensive profit increase
Thu, 4th Aug 2022
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seo
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profit
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advertising
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
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Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
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martech
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finance, leasing & rental
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
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Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
Mon, 1st Aug 2022
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printing
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sustainable it
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inventory management systems
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
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Smith Brothers Media wins big at Horizon Interactive Awards
Mon, 2nd May 2022
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creative technologies
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advertising
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awards
Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.
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What does all the online advertising jargon actually mean?
Sun, 1st May 2022
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advertising
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techday
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faq
Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.
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FAQ: TechDay advertising specifications
Sun, 1st May 2022
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advertising
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techday
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b2b marketing
Here we run through TechDay advertising specs, including ad types, file types, dimensions, and more.
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Why digital advertising is dead at TechDay
Sun, 1st May 2022
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digital signage
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pro av
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advertising
We briefly explain why we are phasing out advertising across our network of technology news sites.
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Moloco launches updates to Cloud Demand-Side Platform
Tue, 19th Apr 2022
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cloud services
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ml
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advertising
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
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Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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cdp
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martech
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email
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 
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App and social media usage numbers soar in Australia
Fri, 11th Feb 2022
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advertising
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social media
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apps
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
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Study: Rideshare apps hungry for customers personal data
Fri, 28th Jan 2022
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uber
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privacy
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advertising
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
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Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
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advertising
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marketing
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carousell media group
Carousell Media Group’s MD says reCommerce has experienced unprecedented growth in the last 12 months.
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