Alex Macpherson stories
Alex Macpherson covers the latest developments in technology and business innovation, focusing on companies pioneering new solutions in communication and marketing. Through his stories, readers gain insights into how emerging tech enterprises evolve, reposition themselves, and expand their market reach.
By following his work, you can learn about strategic business moves such as rebranding, leadership changes, and partnerships that drive growth. His coverage of companies like Kudosity illustrates the dynamic nature of the messaging technology sector and the importance of collaboration and market adaptation.
Kudosity names Mitch Powell Director for Asia amid expansion
Mon, 2nd Sep 2024
Kudosity appoints Mitch Powell as Director for Asia, aligning with the global launch of its unified platform, aiming at robust expansion in Asia from its Singapore base.
Kudosity announces strategic partnerships with Ortto & MoEngage
Thu, 8th Aug 2024
Kudosity partners with Ortto and MoEngage to elevate its SMS platform, promising seamless integration and boosted capabilities for customer communication.
Messaging tech pioneer Known rebrands as Kudosity in strategic shift
Thu, 16th Nov 2023
Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.
Known will be recognised at 2023 Asia-Pacific Stevie Awards
Thu, 4th May 2023
Known will receive the gold award for innovation in technology development at the 2023 Asia-Pacific Stevie Awards.
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Known appoints Tori Starkey as Director of Marketing
Fri, 30th Sep 2022
Messaging platform Known hires Tori Starkey, former CMO of Class, as its new Marketing Director, as part of its expansion strategy. #Known #Marketing.