The Ultimate Guide to Apple
2023 edition
Overview
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation. What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices. It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
Analyst reports

IDC on Wearables
Wearables growth to stall as macroeconomic pressures co...
Wed, 28th Dec 2022

IDC on Technology Gifts
IDC data shows significant decline in wearable tech shi...
Tue, 20th Sep 2022

IDC on Technology Gifts
Worldwide shipments of PCs fall by more than 15% in Q2 ...
Tue, 12th Jul 2022
Reviews

Alexa
Hands-on review: Nanoleaf Essentials Light Bulbs
Thu, 22nd Sep 2022

Twelve South
Hands-on review: Twelve South Curve Flex laptop stand
Tue, 20th Sep 2022

Smartphones
Hands-on review: Belkin 3-in-1 Wireless Charger with Ma...
Wed, 7th Sep 2022

STM
Hands-on review: STM ChargeTreeGo portable wireless cha...
Wed, 13th Jul 2022

Apps
Hands-on review – CleanMyMac X utility for macOS
Fri, 1st Jul 2022

Smartphones
Apple previews new features for users with disabilities
Wed, 18th May 2022
Recent news

About iOS
Apple Supports YubiKey Security Keys for Enhanced iClou...
Mon, 30th Jan 2023

About JAMF Software
71,000 customers served by Jamf in managing Apple devic...
Thu, 26th Jan 2023

About 2degrees
MyRepublic tops Ookla's NZ Q4 internet performance repo...
Tue, 24th Jan 2023

About Technology launch
Apple launches latest HomePod featuring new innovations
Thu, 19th Jan 2023

About Connectivity
Apple announces powerful Mac mini with M2 & M2 Pro chip...
Wed, 18th Jan 2023
More news

About App Store
Apple updates App Store with range of new pricing capab...
Fri, 9th Dec 2022

About Business
Apple NZ sees net loss of more than $3 million - report
Fri, 2nd Dec 2022

About JAMF Software
Jamf extending key functionality to latest Apple releas...
Fri, 28th Oct 2022

About iPad
Apple unveils redesigned iPad in four vibrant colours
Wed, 19th Oct 2022

About Photography
Apple introduces next-gen iPad Pro, supercharged by M2 ...
Wed, 19th Oct 2022
Even more news

About JAMF Software
Jamf shows intent to acquire mobile security firm ZecOp...
Fri, 30th Sep 2022

About JAMF Software
Jamf showcases new products to simplify and secure work
Thu, 29th Sep 2022

About iOS
Apple announces the new Apple watch ultra - For the out...
Fri, 9th Sep 2022

About iOS
Apple announces the Apple watch series 8 and the new Ap...
Fri, 9th Sep 2022

About iOS
Apple reveals more details on iPhone 14 Pro and iPhone ...
Thu, 8th Sep 2022
Other guides
You can read other related guides from Technology Gifts, Smartphones, Gaming, Reviews, and Mobility.
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