B2B Marketing stories
Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.
Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.
Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.
The renewed deal will help Liverpool speed up match content for its 26 million US fans as the club expands digital engagement worldwide.
The appointment gives Sphera an internal marketing leader as it pushes AI-powered messaging to 8,500 customers across 100 countries.
The hire underscores Zendesk's push to turn surging AI bookings into revenue, with demand set to top USD $400 million next year.
The software group is reshaping its senior team as it seeks faster growth across virtual labs, training and AI-related services.
Fresh funding is prompting Bedrock Data to strengthen its leadership team as enterprises rush for better controls over sensitive information in AI systems.
As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.
The rebrand is aimed at winning more AI customers as data centre operators race to prove they can handle denser, power-hungry workloads.
A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.
Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.
Blackpearl's latest update shows investors are rewarding application-layer AI plays as annual recurring revenue climbed to USD $26.8 million.
The hire signals HiBob's push to sharpen its AI-era message as enterprise software rivals compete for customers and investor attention.
Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.
Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.
The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.
India is becoming a bigger focus for INVT as it courts distributors and industrial buyers with new automation and energy products.
Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.
Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.
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