Black Friday stories - Page 3

Retailers risk losses up to USD $500,000 from AI-driven fraud this Black Friday as bot attacks exploit security gaps in account creation and login processes.

Wayvia launches AI-powered Prowl platform to monitor and enforce real-time pricing, protecting brands' margins amid volatile retail conditions.

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.

Retailers are urged to boost Black Friday sales by using programmatic out-of-home ads, blending digital speed with real-world shopper impact and flexibility.

Retailers are boosting observability investments to manage AI-driven complexity and reduce costly digital outages, with median losses at USD $1 million per hour.

Global ransomware attacks surged 28% in September, with Industrials hardest hit, as cyber criminals ramp up efforts ahead of the busy holiday season.

Australian shoppers remain wary of AI-driven retail ahead of Black Friday 2025, prioritising trust and data privacy over automated experiences.

App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

New research shows Australian fashion shoppers blend aspiration with practicality, favouring both luxury and accessible brands across digital and linear TV platforms.

NTT DATA and Google Cloud partner globally to fast-track agentic AI adoption, co-developing cloud-native solutions for sectors like banking and healthcare.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Australian skincare brand Ultra Violette credits its rapid international growth to strong team alignment alongside new NetSuite tech, not just systems alone.

As Australian retailers reflect on the challenges of 2024, they must prepare strategic insights from the peak season to ensure success in 2025.

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.

Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.

Cequence warns businesses could face average losses of USD $2.58 million per hour this December due to surging malicious bot traffic and fraud.

As the busy festive season heats up, logistics firms are turning to EMM solutions to enhance workforce efficiency and ensure seamless operations.

Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.