CFOtech Asia - Technology news for CFOs & financial decision-makers
Asia

Branding Stories - Page 6

Asian Stories

Branding stories

Global Stories

Branding stories

Komo launches Engagement OS with AI co-pilot & new loyalty tools
Customer Experience

Komo launches Engagement OS with AI co-pilot & new loyalty tools

Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.

By Shannon Williams • 4 min read • Thu, 4th Sep 2025
WaveMaker launches TestDrive app to boost MVNO customer trials
Customer Relationship Management

WaveMaker launches TestDrive app to boost MVNO customer trials

WaveMaker launches TestDrive app, enabling MVNOs to offer branded, try-before-you-buy eSIM trials swiftly and without coding via a white-label solution.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
APAC drives m-commerce growth as brands target user loyalty
Marketing Technologies

APAC drives m-commerce growth as brands target user loyalty

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025
PriceSpider unveils Wayvia to advance AI-driven retail insights
Customer Experience

PriceSpider unveils Wayvia to advance AI-driven retail insights

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025
Checkmarx appoints Scott Gainey as Chief Marketing Officer
Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025

Stories from Other Regions

Branding stories

Australian CEOs value branding but lack structured investment
Customer Experience

Australian CEOs value branding but lack structured investment

A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025
Affinity surpasses one million sign-ups as software goes free
Branding

Affinity surpasses one million sign-ups as software goes free

Affinity, Canva's professional design suite, hit over one million sign-ups in a week after making its software free globally.

By Kaleah Salmon • 3 min read • Wed, 12th Nov 2025
Jet Technologies unveils vibrant foil lids for Wicked Sister tie-in
eCommerce

Jet Technologies unveils vibrant foil lids for Wicked Sister tie-in

Jet Technologies created vibrant foil lids for Wicked Sister's limited dessert range, aligning with the Wicked: For Good film's UK cinema launch.

By Melvin Hipolito • 3 min read • Mon, 10th Nov 2025
Tall launches AI Virtual Studio to revolutionise brand visuals
Data Analytics

Tall launches AI Virtual Studio to revolutionise brand visuals

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
Customer Science unveils CommScore.AI to enhance brand messaging
Customer Experience

Customer Science unveils CommScore.AI to enhance brand messaging

Customer Science launches CommScore.AI, an AI tool that optimises customer communications to boost brand alignment, efficiency and satisfaction.

By Sean Mitchell • 2 min read • Wed, 29th Oct 2025
Australian SMBs miss growth by skipping branded merchandise
Partner Programmes

Australian SMBs miss growth by skipping branded merchandise

Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.

By Melania Watson • 4 min read • Mon, 20th Oct 2025
MintHC expands team with strategic, creative & digital hires
Marketing Technologies

MintHC expands team with strategic, creative & digital hires

MintHC has strengthened its team with eight new hires in strategy, creative, digital, and client services to meet rising client demand and drive growth.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025
THG Studios invests in virtual production to boost creativity
Generative AI

THG Studios invests in virtual production to boost creativity

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025
Ryze creates new brand for Latos amid UK data centre expansion
Drones

Ryze creates new brand for Latos amid UK data centre expansion

Ryze has rebranded North East data centre developer Latos, which aims to build 40 UK sites by 2030, focusing on AI-ready, rapid deployment facilities.

By Kaleah Salmon • 3 min read • Tue, 29th Jul 2025
UK offices drive premium business travel decisions, research finds
EduTech

UK offices drive premium business travel decisions, research finds

New research reveals UK offices are central to business travel bookings, with 68% arranging trips at work, highlighting a prime spot for premium brand advertising.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025
Agencies urged to refine digital marketing for AI search rise
Software-as-a-Service

Agencies urged to refine digital marketing for AI search rise

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

By Kaleah Salmon • 3 min read • Thu, 3rd Jul 2025
THG Studios to offer festive campaign secrets at Christmas in July
Artificial Intelligence

THG Studios to offer festive campaign secrets at Christmas in July

THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.

By Kaleah Salmon • 3 min read • Tue, 24th Jun 2025