CMO stories
The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.
More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.
The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.
Rising demand for secure AI software development has prompted Sonatype to expand its leadership team and scale operations globally.
The utility software group is tightening its leadership as it pushes its g2 platform into more regulated markets and pursues acquisitions.
The listing signals Newgen's push into governed AI development tools as buyers increasingly judge low-code platforms on orchestration, not speed alone.
Businesses could gain faster cross-border settlement and wider payout reach as TerraPay links its payment network with PalWallet's stablecoin rails.
The appointment gives Sphera an internal marketing leader as it pushes AI-powered messaging to 8,500 customers across 100 countries.
The deal gives 2degrees specialist predictive analytics to help lift campaign conversion, curb churn and grow customer lifetime value.
Only 19% of senior marketers say the C-suite links brand equity changes to business outcomes, exposing a gap in strategy execution.
Outages are now costing Global 2000 firms USD $600 billion a year, as a single incident can wipe 3.4% off share prices.
Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.
Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.
As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.
Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.
Replacement demand in business communications is sharpening the value of channel partners as Mitel expands its global partner ecosystem.
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.
Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.
The virtual gastrointestinal care provider is widening access nationwide after adding a president and chief operating officer to drive expansion.
