Connected TV stories
Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.
Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.
Eligible TCL TV owners in Europe can now use voice-led Gemini searches and smart home controls, with the UK already receiving the update.
Advertisers can now measure sales and visits from living-room ads as Teads expands connected TV into a performance channel.
Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.
Advertisers can now screen Spotify podcast episodes before bidding, giving brands tighter control over where audio ads appear.
The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.
Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.
Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.
Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Advertisers will soon get broader real-time access to Channel 4's premium video inventory, as Amazon Ads and four other platforms join its network.
A shift towards behaviour-based targeting is helping sportsbook operators win customers more likely to stay and spend, boosting returns.
Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.
Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.
Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.
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