Content Creation Stories - Page 3

Asian Stories

Content Creation stories

Emtek expands Google Cloud AI tools for media production

The rollout should cut production costs further after VidioGen helped Emtek reduce redevelopment time by 30% on an animated series.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Last month

Global Stories

Content Creation stories

Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Last month

Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

RWS survey finds most leaders distrust AI cultural nuance

Rework is eating into localisation budgets as AI content speeds up output but leaves global brands struggling with cultural fit.

By Shannon Williams • 4 min read • Last month

Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Last month

Content Creation

GoPro sets Australian & New Zealand MISSION 1 prices

Annual subscribers in Australia and New Zealand will get discounts of up to AUD $150 and NZD $190, as reservations open ahead of a 29 May launch.

By Sean Mitchell • 4 min read • Last month

DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Last month

Storage

Peer Software expands partner programme for hybrid file data

Partners will get bigger incentives and a file assessment tool as Peer Software tries to help customers manage fragmented hybrid storage more quickly.

By Catherine Knowles • 3 min read • Last month

Digital Transformation

OpenAI launches ChatGPT Images 2.0 with API access

The update aims to make image generation more useful for work, with better text rendering and layout accuracy for business users.

By Sean Mitchell • 3 min read • Last month

Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Last month

Data Protection

OWC launches first certified Thunderbolt 5 SSD enclosure

Video editors and other professionals can now build up to 32 TB of external RAID storage in a single Thunderbolt 5 enclosure.

By Kaleah Salmon • 3 min read • Last month

Stories from Other Regions

Content Creation stories

Software-as-a-Service

Duda study says AI-crawled sites win more local traffic

AI-crawled websites are generating sharply higher customer engagement for local firms, according to a study spanning 850,000 sites and 69 million visits.

By Shannon Williams • 4 min read • Last month