Content Creation stories
In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.
Dell debuts 14in and 16in Premium laptops with OLED screens, Intel Core Ultra chips and RTX graphics, targeting power users and creators.
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.
Manchester Tech Week 2026 becomes a city-wide festival, with 10,000+ expected for AI, cybersecurity and digital transformation events.
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
Consistent expands its PC hardware range in India with IcePulse 240mm and HydroCool 360mm ARGB AIO liquid CPU coolers for gaming rigs.
Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.