Creators stories

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

Dell unveils Pro Max laptops with 4K OLED displays, NVIDIA RTX PRO GPUs and AI features, targeting creators, engineers and AI developers.

Dell launches Dell 16 Premium and Dell 14 Premium laptops, featuring Intel Core Ultra processors, OLED screens, and up to 27 hours battery life for creators and students.

HubSpot VP Scott Brinker says AI is transforming all employees into creators, enabling marketers to build and innovate without needing technical skills.

Lenovo unveils Legion 9i (18, 10), a gaming laptop with top-tier specs and AI features, launching June 2025 at EUR €4,499 for gamers and creators alike.

Lenovo unveils IdeaPad Slim 3 2025 in India, featuring a sleek metal design and powerful Intel or AMD processors from INR 63,790.

YouTube has launched its Shopping affiliate programme in Singapore with Shopee, enabling creators to tag products in videos and drive sales while engaging audiences.

MSI has unveiled its latest RTX 50 series laptops, inspired by Norse mythology's Yggdrasil, designed to cater to immersive gaming and professional demands.

Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.

Clapper has crossed 10 million monthly active users, underscoring its rise as a preferred ad-free platform for creators and community engagement.

Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.

HP has launched a new range of AI-driven products at CES 2025, targeting professionals, gamers, and creatives to enhance productivity and gaming performance.

APRA AMCOS has backed a Senate report urging regulatory reforms to protect Australian creators from the challenges posed by unregulated AI technologies.

Mys Tyler has launched a brand portal, connecting fashion labels with creators for affordable access to diverse user-generated content across multiple regions.

Apple has launched its latest MacBook Pro range featuring the M4 chips, promising enhanced performance and battery life for creative professionals.

Zoku Travel has rebranded as BYRDLI, aiming to transform the travel experience by merging community and commerce, empowering creators and travellers alike.

Snap unveils its fifth-generation Spectacles, powered by Snap OS, alongside new AI features to enhance user interaction and creative experiences.

Kingston Technology launches the NV3 PCIe 4.0 NVMe SSD, boasting read/write speeds up to 6,000/5,000MB/s and capacities from 500GB to 4TB, aimed at creators and gamers.

Logitech G unveils MIXLINE, a free, user-friendly audio mixing tool for gamers and creators, compatible with Windows 10 and 11, available in 22 languages.

ASUS has unveiled the AI-powered Vivobook S 15 in collaboration with Microsoft and Qualcomm, retailing at AUD $2,699. The 15.6-inch OLED laptop boosts productivity with integrated Copilot+ PC technology.