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Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Software-as-a-Service

Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear

Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.

By Jake MacAndrew • 3 min read • 6 days ago
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Last week
Conexus Venture Capital backs JUDI.AI growth round
Digital Transformation

Conexus Venture Capital backs JUDI.AI growth round

Borrowers could get small business loan decisions in minutes as new capital supports JUDI.AI's North American expansion.

By Karen Joy Bacudo • 4 min read • Last week
Reo.Dev passes 100 million profiles in developer graph
DevOps

Reo.Dev passes 100 million profiles in developer graph

Developer-sales teams gain a wider pool of buyers to target as the graph now tracks engineers across 30,000 technologies and 250 functions.

By Sean Mitchell • 3 min read • Last week
Gallagher launches Kenai visitor management platform
Software-as-a-Service

Gallagher launches Kenai visitor management platform

The cloud-native system could help organisations manage visitors, staff and workplace operations from one platform, while boosting compliance and response.

By Mark Tarre • 3 min read • Last month
Frost & Sullivan honours Fujitsu's quantum-inspired tech
Digital Transformation

Frost & Sullivan honours Fujitsu's quantum-inspired tech

The award underlines growing enterprise demand for optimisation tools that can deliver gains on existing hardware without quantum systems.

By Mark Tarre • 5 min read • Last month
Candescent names Jason Edelboim as Chief Executive Officer
Software-as-a-Service

Candescent names Jason Edelboim as Chief Executive Officer

The banking software group is betting on AI-led growth as it seeks to expand its reach across more than 1,300 institutions.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Your marketing problem isn't data overload, it's inaction
Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • Last month
Zitcha & Pentaleap link retail ads to product ranking
Marketing Technologies

Zitcha & Pentaleap link retail ads to product ranking

Retailers could better align ad bids with margin goals as the partnership merges sponsored placement decisions with organic product ranking.

By Sofiah Nichole Salivio • 3 min read • Last month
CMC Invest launches AI tool for portfolio insights
Crypto

CMC Invest launches AI tool for portfolio insights

Retail investors will get ranked, source-cited insights on holdings across shares, ETFs and crypto as CMC Invest rolls out CMC Intelligence.

By Karen Joy Bacudo • 4 min read • Last month
Perion launches Ask Perion for self-serve ad planning
Software-as-a-Service

Perion launches Ask Perion for self-serve ad planning

Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.

By Sofiah Nichole Salivio • 3 min read • Last month
Festina Finance wins EUR 25 million growth backing
Digital Transformation

Festina Finance wins EUR 25 million growth backing

The backing values the Danish pensions software specialist at about EUR 200 million and will fund expansion across Europe.

By Karen Joy Bacudo • 4 min read • Last month

Stories from Other Regions

Data Driven stories

SAMP Risk launches buy-down cover for renewable sites
Internet of Things

SAMP Risk launches buy-down cover for renewable sites

The cover could free up millions in reserves for smaller renewable sites, while giving insurers live data to price risk more tightly.

By Sofiah Nichole Salivio • 4 min read • 6 days ago
Aligned raises USD $60 million in Series B funding
Software-as-a-Service

Aligned raises USD $60 million in Series B funding

The funding gives the New York- and Tel Aviv-based group room to expand its AI deal workspace as buyers demand faster, simpler sales cycles.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Bloom IA launches AI sales coaching platform for B2B teams
Software-as-a-Service

Bloom IA launches AI sales coaching platform for B2B teams

The Montreal startup's software aims to close a coaching gap by showing managers how reps handle calls, not just whether they happened.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Prophet study says ads drove 40% of BYD test drives
Marketing Technologies

Prophet study says ads drove 40% of BYD test drives

A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.

By Sofiah Nichole Salivio • 4 min read • Last month
35% of UK job applications miss interview threshold
Risk & Compliance

35% of UK job applications miss interview threshold

Most applicants miss out because their CVs fail to mirror job-ad wording, rather than being blocked outright by software, new research suggests.

By Sofiah Nichole Salivio • 4 min read • Last month