Data Driven stories
People with diabetes in Australia and Singapore may soon get more connected care as glucose data is linked to digital management tools.
Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.
Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.
Pressure to decide faster is exposing how stale data and shaky trust can cloud judgement, with 91% of leaders wanting real-time data.
The move leaves the once gambling-focused brand competing for readers in publishing, with bodog.com now live as a research-backed editorial site.
Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.
More than 400 students will gain hands-on exposure to AI tools and live business data as marketing training shifts towards commercial skills.
Live data aims to cut delays and boost confidence on UK concrete pours as contractors seek to verify filling, pressure and strength in real time.
It aims to cut manual work for travel and finance teams as new dashboards, approval tools and disruption alerts roll out in stages.
Near real-time alerts could help the German hub spot bottlenecks earlier, reducing knock-on baggage delays for passengers and aircraft turnarounds.
Structured feedback can help firms spot shifting demand sooner and steer product, messaging and investment away from guesswork.
Customers can query live pricing data in Microsoft Copilot, Claude or ChatGPT as Pricefx opens its platform to approved enterprise AI assistants.
Investors could gain access to political trading and options data through a proposed ETF range, though strategy details and filings are still undisclosed.
More than 5,000 customer connections will gain a single service view as Ampito replaces multiple monitoring tools with Highlight across its teams.
The bank can now tailor card offers and merchant-funded rewards for 70 million US cardmembers as it builds out its commerce media push.
Regulators can now flag risky adverts within 12 hours, as Bigdatr's new system targets fast-moving campaigns in finance, health and gambling.
Agency clients should see clearer links between spend and revenue as Power Digital ties strategy, media and creative work into one AI system.
The appointments signal growing demand for AI-led production as agencies and brands seek faster social content, live experiences and hybrid campaigns.
Recognition across online payments, fraud prevention and AI could boost Ecommpay's standing as merchants seek broader reach and stronger controls.
Irrelevant messages are pushing UK shoppers to tune out, with 35% more likely to unsubscribe after poor or repetitive marketing.
