Digital Channels stories
Trade Me sees 20% campaign performance improvement using new tools
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
Embracing new tools in CX to revolutionise the digital customer journey
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
Data-driven video: A new frontier for ads in APAC
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports
Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Financially unstable citizens least likely to use digital government aid
New Zealand's most financially unstable populations reported as least likely to utilise digital channels for government support.
Kyndryl teams up with Dynatrace to enhance business insights offering
Kyndryl forges global alliance with Dynatrace to amplify its business insights offering, enhancing customers' outcomes.
VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
Kore.ai launches Voice Gateway on Genesys AppFoundry for enhanced CX
Kore.ai's Voice Gateway for Genesys Cloud CX is now available on the Genesys AppFoundry, enhancing customer and employee experiences in contact centres.
Confluent announces expanded partnership with Google Cloud
The data streaming provider will help more companies build real-time applications faster at lower costs through a deeper partnership with Google Cloud.
Storyblok supports market-growth with UK and US entity
Storyblok has announced that the US is its fastest-growing market worldwide as it prepares to launch a dedicated UK and US entity.
Exabeam partners Chillisoft to tackle cybersecurity challenges
Cloud-native New-Scale SIEM and advanced threat detection, investigation and response (TDIR) capabilities are available to more ANZ organisations.
Verint introduces its enterprise experience management solution
Verint enterprise experience management consolidates customer listening posts and unifies unstructured data across the enterprise.
Quadient’s AI-powered finance cloud solutions surge in demand
There’s been a surge in momentum for Quadient’s finance tools, with new customers for these making up almost a third of the company's new software customers.
Isentia appoints Raushida Vasaiwala as APAC Sales VP
Isentia, provider of media intelligence, has appointed Raushida Vasaiwala as Sales Vice President for APAC to expand its product offering.
Lendor appoints Jo Olivia Lee as chief operating officer
Jo Olivia Lee appointed as chief operating officer. She will oversee app development and operations for Singapore and Lendor Thailand.
B2B buyers more likely to buy from vendors with digital purchasing channels - report
B2B buyers are more likely to purchase from vendors that offer digital self-serve channels, quick responses, and transparent pricing, says PROS.
Aussie Govt needs more online interaction, survey finds
Australians prefer dealing with the government by phone or in person, but younger citizens are more open to online engagement, according to a survey by Unisys.
34% of online shopping dollars going offshore
Kiwi retailers missing out on one third of $2.68 billion spend.
TelstraClear launches HD T-Box
TVNZ partnership signed for high definition personal video recorder and free channels.
Tree house wins a Webby
An ad campaign about building a restaurant in a tree north<br />of Auckland has won a Webby, the internet equivalent of an Oscar.