Distributors stories

Flare reports 114% annual growth among MSSPs as providers consolidate threat intelligence tools to boost services without extra analyst strain.

Palo Alto overhauls NextWave to reward partners building AI-driven security platforms and services over traditional product sales volume.

1Password revamps its global partner programme to tap soaring demand for AI-era identity security and non-human access governance.

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

Westcon-Comstor unveils free Tech Insights programme to help EMEA partners assess cyber risk and AI data readiness for customers.

SonicWall names 34 partners across Asia-Pacific and Japan in its 2026 awards, spotlighting regional growth and cybersecurity excellence.

Pure Storage launches an Ambassador partner tier and boosts services focus, aiming to deepen channel skills in AI, cyber resilience and cloud.

Pure Storage launches elite Ambassador tier and solution badges in EMEA, sharpening services-led partner focus on AI, cloud and cyber resilience.

Prism Sound taps Amber Technology to distribute its full pro audio range and bolster local support across Australia and New Zealand.

Sage adds Copilot, AI agents and smarter automation to Sage X3, promising faster decisions for mid-sized finance and supply chain teams.

Unicommerce’s Shipway launches Shipway Cargo, a SaaS platform for quick commerce and B2B logistics, targeting heavy and bulky shipments.

Australian supply chain chiefs look beyond cost cuts to growth and automation, while frontline managers remain fixated on immediate savings.

Luminance launches AI platform to capture contract memory and combat ‘enterprise amnesia’, promising 90% faster negotiations.

New Zealand’s IT distributors clock over NZD $2.1b in 2024 turnover, with Ingram Micro, Dicker Data and TD Synnex leading the pack.

LevelBlue to acquire Fortra Alert Logic managed services arm and form long-term tech partnership to expand MDR and XDR security reach.

Sam Altman says AI co-workers will reshape software jobs, cut team sizes and force firms to compete on ideas, attention and resilience.

Commvault names Dale Smith to steer North Europe channel strategy, boosting partner growth and cyber resilience across the wider region.

Gigamon crowns top global partners as it doubles down on a channel-first strategy and claims 50% share of deep observability market.

BIXOLON partners with Printec to standardise compact thermal printers in self-service and retail kiosks across Slovenia and wider Europe.

AI is exposing the limits of aging campus and branch networks, pushing enterprises and MSPs towards unified, cloud-managed, secure platforms.