Trade Me sees 20% campaign performance improvement using new tools
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
Email's impact in marketing mix lessens, diversified outreach vital
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Barracuda Networks tackle rising Aussie credential stuffing scams
Barracuda Networks proposes sturdy measures against escalating Australian credential stuffing scams, affecting around 20,000 consumers, with increased bot-assisted logins and poor password hygiene.
Barracuda Networks announces Nell ODonnell & Kim Mota as new executives
Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.
8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience
8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.
Surge in deceptive simplicity exploitation by cyberattackers
Cyberattackers increasingly use deceptive simplicity, such as malicious HTML files and fake updates, to bypass traditional defenses.
Modest growth in M&A activity predicted for next year
Biztech Lawyers and Intelliworx predict modest growth in M&A activity, company consolidation, and an upswing in down round investments for 2024 tech industry.
New phishing method exploiting the Genial.ly platform
Check Point Harmony Email researchers expose a new phishing tactic dubbed 'Business Compromise 3.0' exploiting Genial.ly platform.
Zoom looks to enhance CX with AI-powered refinements
Zoom is set to enhance its AI-powered customer experience suite, improving services for businesses of all sizes.
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Dedoco unveils AI platform Ping to protect consumers from scams
Singapore-based Dedoco's AI platform, Ping, aims to protect consumers from online scams, enhancing trust and security in business communications.
Crayon expands productivity portfolio in APAC with new partnerships
IT firm Crayon enhances its productivity services in Asia Pacific with Zimbra, Swoosh, SigniFlow, and Access4 partnerships.
DocuSign integrates with WhatsApp, accelerating digital contract processes
DocuSign, global e-signature leader, has announced an integration with WhatsApp, aiming to enhance digital contract processes.
Trustwave reveals retail sector's unique cybersecurity threats & solutions
Trustwave report exposes unique cybersecurity threats in retail sector, providing insights and strategies for resilience.
Sydney firm Atomic.io shines in inaugural 2023 TMW 100 martech list
Sydney-based martech firm Atomic.io secures No. 2 spot for Innovation in Web/Mobile Platforms in the inaugural TMW 100 list.
n3 Hub unveils CDP Orchestrator for personalised marketing automation
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
Squire Technologies launches Mirus, a game-changer in mobile communication
Squire Technologies introduces Mirus, an innovative messaging platform set to transform mobile and enterprise communication.
GroupM and Criteo announce first-ever Asia Pacific partnership for omnichannel commerce
GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.
Distie Soft Solutions rebrands to Bluechip Infotech NZ
From November, New Zealand computer products distributor Soft Solutions will rebrand as Bluechip Infotech New Zealand.
Former Exec for Hitachi Vantara Joins Proofpoint as Senior VP
Former Hitachi Vantara executive Mark Ablett has been appointed as Senior VP for Proofpoint in the Asia Pacific and Japan region.
Securing festive shopping: Tips to avoid online scams and protect personal data
As online festive shopping skyrockets, concerns about personal cyber security have deepened. Avoid becoming a victim of scams with these top tips.
VIPRE finds 233.9 million malicious emails detected in Q3 2023
Analysing nearly two billion emails, the report finds that cyber criminals are adapting their methods to reflect changing consumer habits.
Google takes drastic measures to combat Gmail spam: What it means for businesses & consumers
Google announces new measures to reduce spam in Gmail, requiring bulk email senders to authenticate emails and offer easy unsubscription, starting in 2024.
Oracle boosts AI capabilities with NVIDIA integration in cloud marketplace
Oracle and NVIDIA are making the AI Enterprise and DGX Cloud platforms available through the Oracle Cloud Marketplace.