EMEA stories

The UK leads Europe in AI adoption, with 9% of firms fully integrating it, yet 70% remain in pilot stages amid operational and organisational challenges.

Smartsheet and AWS launch a global co-selling deal with AI integration, streamlining procurement and boosting platform deployment worldwide.

KnowBe4 has honoured top EMEA partners for excellence in cyber defence, marketing innovation, and growth in its 2025 Partner Programmeme Awards.

XYZ Reality has named Waleed Zafar as Chief Revenue Officer, aiming to boost global growth in construction tech across EMEA, AMER, and APAC regions.

Commvault appoints Martin Gittins as VP and Mark Molyneux as Field CTO to enhance cyber resilience across North Europe amid rising threats.

Vertiv and PNY partner to supply power and cooling infrastructure for AI deployments, simplifying high-density system rollouts across EMEA.

Aryaka has launched a revamped partner programme to accelerate global channel growth, boosting support and incentives for distributors and resellers worldwide.

Aryaka launches an enhanced partner programme in EMEA and APAC, boosting collaboration, onboarding, and resources for over 30 new distributors and VARs.

Park Place Technologies launches its first European channel programme for Entuity Software, targeting VARs, MSPs, GSIs, and CSPs across EMEA.

Only 9% of firms report full access to their data for AI use, despite 86% being data driven, reveals Cloudera's survey of 1,574 IT leaders worldwide.

Westcon-Comstor and CrowdStrike have extended their partnership to Singapore, offering the Falcon platform to bolster cloud-native cybersecurity for local businesses.

A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

Cogna appoints Luke Rogers and James Dickinson to senior roles, aiming to boost growth across UK and EMEA sectors including utilities and manufacturing.

Zero Networks partners with Exclusive Networks to boost zero trust security across the UK and Europe, focusing on rapid adoption and channel partner support.

A cybersecurity skills shortage forces 64% of EMEA firms into risky fixes, with 67% of UK organisations severely affected, risking projects and compliance.

Channel businesses are urged to adopt AI thoughtfully in ESG strategies, balancing innovation with sustainability concerns, says Nebula Global Services report.

TP-Link has named Ben Allcock Vice President - B2B for UK and Ireland to drive growth and lead its largest European B2B team focused on SMEs.

Machine Learning boosts credit access and profitability in Australia, with 96% of firms noting better SME loan acceptance and improved bad debt rates.

Outages cost Australian and New Zealand firms up to USD $3 million per hour, as organisations tackle costly tool sprawl despite growing observability efforts.