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Forrester Research Stories - Page 12

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Optimizely earns Leader title in 2025 Gartner report
Digital Transformation

Optimizely earns Leader title in 2025 Gartner report

Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.

By Sean Mitchell • 2 min read • Mon, 17th Mar 2025
Insurers focus on AI & growth amid sluggish progress
Customer Experience

Insurers focus on AI & growth amid sluggish progress

Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Dell unveils new range of Pro Plus monitors for productivity
Unified Communications

Dell unveils new range of Pro Plus monitors for productivity

Dell Technologies has launched the Pro Plus Monitors range, promising enhanced productivity and connectivity for professionals, with new models available from early 2025.

By Sean Mitchell • 3 min read • Fri, 7th Mar 2025
Sonatype launches AI tool to secure open source tech use
DevOps

Sonatype launches AI tool to secure open source tech use

Sonatype has unveiled its new AI Software Composition Analysis capabilities to enhance security and governance for open source AI technologies in enterprises.

By Catherine Knowles • 3 min read • Fri, 7th Mar 2025
Forrester highlights AI benefits & challenges in OSS use
Virtualisation

Forrester highlights AI benefits & challenges in OSS use

Forrester has unveiled two reports analysing the benefits and hurdles of open-source software in AI, highlighting cost and governance as key challenges.

By Shannon Williams • 3 min read • Thu, 6th Mar 2025
Varonis Systems named leader in data security by Forrester
Cloud Security

Varonis Systems named leader in data security by Forrester

Varonis Systems has topped The Forrester Wave's Q1 2025 report for Data Security Platforms, gaining recognition as both Leader and Customer Favourite.

By Sean Mitchell • 2 min read • Wed, 5th Mar 2025
Alibaba Cloud named leader in AI by Gartner & Forrester
Data Analytics

Alibaba Cloud named leader in AI by Gartner & Forrester

Alibaba Cloud has been named a leader in AI by Forrester and Gartner, solidifying its role in cloud computing and advancing AI technology on a global scale.

By Kaleah Salmon • 3 min read • Tue, 4th Mar 2025
XR adoption remains slow despite Apple & Meta's efforts
Digital Transformation

XR adoption remains slow despite Apple & Meta's efforts

Despite hefty investments from Apple and Meta, a Forrester report reveals slow XR adoption, with only 35% of informed leaders deploying the technology.

By Sean Mitchell • 3 min read • Thu, 27th Feb 2025
Businesses face growing threat from deepfake scams, Forrester warns
Breach Prevention

Businesses face growing threat from deepfake scams, Forrester warns

A Forrester Research report reveals that the rise of deepfake technology poses significant risks for businesses, with scams costing firms millions.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025
Multicloud reshapes cloud strategies in Australia & NZ
Virtualisation

Multicloud reshapes cloud strategies in Australia & NZ

Research from Forrester reveals that 90% of Australian firms are embracing multicloud strategies to optimise their cloud investments amid economic challenges.

By Shannon Williams • 3 min read • Wed, 19th Feb 2025
Hitachi Vantara & BMC join forces for hybrid cloud era
Storage

Hitachi Vantara & BMC join forces for hybrid cloud era

Hitachi Vantara has formed a strategic alliance with BMC Software to enhance hybrid cloud solutions and modernise mainframe infrastructure for enterprises.

By Melania Watson • 3 min read • Mon, 17th Feb 2025
Global tech spending to hit USD $4.9 trillion by 2025
Customer Experience

Global tech spending to hit USD $4.9 trillion by 2025

Forrester forecasts global technology spending will surge to USD $4.9 trillion by 2025, driven by advancements in software, AI, and cloud tech.

By Shannon Williams • 3 min read • Thu, 13th Feb 2025
Hitachi Vantara & BMC Software announce strategic alliance
Storage

Hitachi Vantara & BMC Software announce strategic alliance

Hitachi Vantara and BMC Software have formed an alliance to enhance innovation, addressing hybrid cloud challenges with integrated data solutions for enterprises.

By Melania Watson • 3 min read • Thu, 13th Feb 2025
Optimizely leads 2025 Gartner Magic Quadrant for engines
Customer Experience

Optimizely leads 2025 Gartner Magic Quadrant for engines

Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Personalisation Engines, reinforcing its position in 12 key analyst reports.

By Melania Watson • 2 min read • Wed, 12th Feb 2025
Deepfake threat looms for B2B marketing leaders, says report
Generative AI

Deepfake threat looms for B2B marketing leaders, says report

A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Agile continues to shape business strategies by 2025
Unified Communications

Agile continues to shape business strategies by 2025

A Forrester report highlights the crucial role of agile methodologies in modern business, with 95% recognising its importance amid evolving technology and AI.

By Sean Mitchell • 2 min read • Wed, 5th Feb 2025
Sitecore's AI-driven CMS sees 100% revenue growth in 2024
Digital Transformation

Sitecore's AI-driven CMS sees 100% revenue growth in 2024

Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.

By Kaleah Salmon • 2 min read • Wed, 5th Feb 2025

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