Gen Z stories
Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.
South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.
Subscription-fatigued viewers in more than 90 countries can now pay only for time watched as MovieMe shares 70% of viewing revenue with creators.
Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.
Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.
A survey of 9,000 gamers suggests frustration is fleeting, with most rage quitters returning to play within hours and enjoying it more.
More than six in 10 Australian retailers are covering at least half their higher costs themselves, squeezing margins as shoppers stay price-sensitive.
Dependence on artificial intelligence is now a bigger worry for US workers than layoffs, with many fearing it could erode creativity and skills.
AI is unsettling young Australians' job plans as WORK180 warns one in four jobseekers have been searching for work for over a year.
A skills gap in critical systems is widening as veteran mainframe engineers near retirement, pushing firms to train new recruits with AI support.
In Australia, more than a quarter of Gen Z say AI tools make them feel less connected, the highest share in a three-country study.
Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.
Consumers aged 60 and over are most likely to stick with AI support if it solves problems, highlighting performance as the key loyalty driver.
Work-life balance now outweighs pay for Indian jobseekers, with 46% planning to switch employers within six months, Randstad found.
UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.
Job insecurity is weighing on younger Australian workers, with just 18% of 18- to 26-year-olds saying their roles are safe from elimination.
More than half of young adults are shifting cash between accounts to dodge failed transactions, a survey found.
Chequing and spending products helped lift assets under administration to CAD $155.6 billion, with client numbers reaching 3.6 million.
Trust in digital messages is fraying, with 46% of UK adults doubting whether an email or text was genuine, according to new research.
Younger shoppers are driving concern that physical stores cannot match the real-time service and stock management now expected online.
