Generation Z stories

AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.

Mortal Kombat: Legacy Kollection is a bloody nostalgia trip on PS5, mixing classic arcade brilliance with some truly dire spin-offs.

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.

UK savers using AI for financial advice now invest an average of GBP £2,354.60, with Gen X and Boomers committing the most.

Australians are reshaping Boxing Day, prioritising essentials, thrift and online safety over impulse spending amid cost-of-living strain.

Young Australian men are ditching pub nights for online gaming, as new research shows digital hangouts now rival bars for socialising.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

Australian employers sharpen hiring for hybrid digital-ESG skills as workers prioritise flexibility, purpose and growth over pay.

Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.

Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.

Gen Z expects a digital economy that moves as fast and fluidly as their online lives, demanding real-time, seamless monetary interactions and value exchange.

UK wealth managers risk losing GBP £90 billion as millions move assets abroad amid rising demands for digital services and generational wealth shifts.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.

Gen Z Australians are driving a 66% surge in Tiger Trade sign-ups, favouring short-term options trading amid volatile markets and cost-of-living pressures.

Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.