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SAP study finds AI agents shape Gen Z buying decisions
Customer Relationship Management

SAP study finds AI agents shape Gen Z buying decisions

Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.

By Sofiah Nichole Salivio • 3 min read • 2 days ago
AI fears push one in three workers to quit industry
Digital Transformation

AI fears push one in three workers to quit industry

A survey of 2,500 knowledge workers found AI anxiety is driving 33% to consider switching industries, with younger staff most worried.

By Sean Mitchell • 4 min read • Last week
UK & US consumers question message legitimacy, survey finds
Data Protection

UK & US consumers question message legitimacy, survey finds

Older adults are far more likely to doubt digital messages, as a survey finds 41% of UK and US consumers question if they are genuine.

By Sean Mitchell • 4 min read • Last week
Australian retailers face delivery gap as costs rise
Data Analytics

Australian retailers face delivery gap as costs rise

Rising fees and longer free-shipping thresholds are widening the gap between what Australian shoppers want and what retailers promise at checkout.

By Joseph Gabriel Lagonsin • 5 min read • This month
ACCA survey finds finance workers drawn to social impact
Artificial Intelligence

ACCA survey finds finance workers drawn to social impact

Finance teams face rising retention risks as most professionals want roles that tackle social and environmental issues, ACCA said.

By Karen Joy Bacudo • 3 min read • Last month
Oleeo says Gen Z work criticisms miss labour shifts
Artificial Intelligence

Oleeo says Gen Z work criticisms miss labour shifts

Younger staff are being misread as disengaged, as changing career paths and AI adoption reshape expectations across the workplace.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Generation Z stories

Gen Z tempted by unofficial World Cup ticket scams
Payment Technologies

Gen Z tempted by unofficial World Cup ticket scams

Younger adults are more exposed to fake ticket offers, with 19% of Gen Z saying they would buy World Cup seats from unofficial websites.

By Sean Mitchell • 4 min read • 5 days ago
UK business travellers embrace shadow AI for trips
Customer Relationship Management

UK business travellers embrace shadow AI for trips

Unapproved AI use is widening a security and compliance gap, with 75% of UK business travellers saying they would use shadow tools for work trips.

By Sean Mitchell • 4 min read • Last week
carsales fronts AI voice search in national campaign
Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Last week
Customers lose trust in AI in regulated industries
Data Protection

Customers lose trust in AI in regulated industries

Consumer patience is thinning, with Australian customers most likely to walk away when poor communications or clumsy data capture erode trust.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Solving the retail generational buying gap one basket at a time
Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • Last week
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • This month
AI writing use linked to weaker live chat confidence
Enterprise Resource Planning

AI writing use linked to weaker live chat confidence

Frequent users were more likely to feel shaky in live exchanges, even as many said AI made them feel more polished in writing.

By Regine Laguilles • 4 min read • This month
Gen Z turns to malls as social spaces, study finds
Generation Z

Gen Z turns to malls as social spaces, study finds

The research suggests physical centres still sway younger shoppers, with 73% of Gen Z saying malls are their top place to meet friends.

By Sean Mitchell • 4 min read • This month
Gen Z investing confidence gap hits young Australians
Fintech

Gen Z investing confidence gap hits young Australians

Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.

By Sean Mitchell • 4 min read • Last month
UK shoppers want tech to support store staff, survey says
Wearables

UK shoppers want tech to support store staff, survey says

Shoppers are backing connected-store spending only if it helps staff answer queries faster, with 59% finding tech frustrating without human support.

By Sean Mitchell • 4 min read • Last month
UK shoppers step in as retail crime rises in stores
Customer Experience

UK shoppers step in as retail crime rises in stores

Retailers face mounting costs and pressure as more than half of UK shoppers say they have seen crime or abuse rise in stores.

By Joseph Gabriel Lagonsin • 4 min read • Last month