InfoSum stories
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
AI-fuelled cyber threats and stricter rules are forcing APAC organisations to treat data privacy as a strategic advantage, not mere compliance.
InfoSum launches Beacons, a secure AI-ready platform enabling cross-cloud data collaboration with no data movement, adopted by Disney and WPP Media.
Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.
In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.
InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.
Brands can refresh audience segments within 24 hours without moving raw first-party data, as advertisers face tighter privacy rules.
InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.
Tim Richardson has been appointed as InfoSum's first Client Partner in New Zealand, aiming to enhance local client engagement and data collaboration.
